Foolish games
As tempting as it is to have some brand-related fun on April Fool’s Day, discover why a damaged corporate reputation is no laughing matter.
Russian for the exit
What do people think of companies that are still doing business in Russia — and why ought that concern anyone responsible for corporate brand or communications?
And the award goes to…
Read our annual review of the most Trusted & Liked companies around the world.
Do women want to work for the world’s top companies as much as men?
Do women want to work for the world’s top companies as much as men? We sought to answer this question to honor the theme of International Women’s Day this year — Inspire Inclusion.
Reputation Roulette
Do people really know — or care — which companies are still doing business in Russia? Discover in our latest perception brief.
Why the world’s smartest companies track their reputation in real-time
Discover why companies that track their reputation in real-time are better positioned for long-term growth and resilience.
Debunking the Biggest Myths About Corporate Reputation
Dive in and debunk some of the most common myths about corporate reputation and its role in the business success.
Is Boeing in reputational freefall?
Our data shows that the reputation of Boeing among stakeholders is in freefall, as an emergency exit door of a Boeing 737 Max 9 plane flew off in mid-flight last Friday night.
2023 – the year in corporate reputation in 6 charts
Regular readers know we love graphics, so we’re rounding out the year with six charts that reveal something thought-provoking about corporate reputation in 2023.
The 3 biggest threats to corporate reputation in 2024 – and what businesses can do about them
Which 3 trends will threaten businesses in 2024 and what can brands do to future-proof their reputations?