Demant is a world-leading hearing healthcare and technology group established in 1904. The Group offers innovative technologies, solutions, and know-how to help improve people’s health and hearing. Headquartered in Denmark, the Group employs approx. 18,500 people globally and is present with solutions in 130 countries.
Start Date: Jan 2019
Geographic coverage: Domestic
Weekly sample: Low
In 2019, William Demant Holding A/S changed its name to Demant A/S and launched a new brand strategy to support collaboration across the Group and increase the sense of belonging to a global parent company with a long history and foundation ownership. At the same time the Oticon Foundation was renamed William Demant Foundation.
Initially, Demant needed to understand the impact of the rebranding on stakeholder perceptions. However, Real-Time tracking was also used for overall activity optimization and also for crisis management, as the company was faced with a ransomware cyberattack in late 2019.
Demant needed to get insights on stakeholder perceptions related to three areas: