Vattenfall is a leading European energy company that for more than 100 years has electrified industries, supplied energy to people’s homes, and modernized our way of living through innovation and cooperation.
Vattenfall wants to make fossil-free living possible within one generation through growth in renewable production and climate smart energy solutions for their customers.
Start date: Feb 2020
Geographic coverage: European
Weekly sample: High
Vattenfall has been leading the green transformation of the energy sector in recent years and has always been focused on stakeholder perceptions.
In the past, it measured its reputation on a quarterly basis, and in December 2019 the company decided to look for a new approach that is more streamlined and actionable, allowing the company to use the data to inform ongoing communication activities.
The company was especially interested in these areas: