ROCKWOOL Group is a world leader in stone wool solutions covering building insulation, and industrial and technical insulation with production facilities in Europe, North America, and Asia.
ROCKWOOL’s ambition is to contribute to shaping a circular economy, enhancing resource efficiency, and nurturing the safety, health, and well-being of those who make and use their products. Headquartered in Denmark, the Group employs approx. 12,000 people globally and is present with solutions in more than 120 countries.
Start date: Jun 2019
Geographic coverage: International
For a long time, the globally active building materials company ROCKWOOL struggled with a low awareness level among the general public.
To counteract this they wanted to continuously expand brand awareness on a global scale and push brand familiarity in the key markets to raise the profile and visibility of the ROCKWOOL brand. Therefore they were in need to establish a consistent measurement approach both globally and locally.
The company was particularly interested in these areas: