Siemens Healthineers is a leading medtech company and a global provider of healthcare solutions and services employing around 66,000 people in over 70 countries.
The company’s purpose is to pioneer breakthroughs in healthcare. For everyone. Everywhere. Siemens Healthineers portfolio is at the center of clinical decision making across the full healthcare spectrum spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care.
Start date: January 2021
Geographic coverage: International
Weekly sample: High
In 2016, Siemens Healthineers was introduced as name of the healthcare branch of Siemens. While the company’s heritage dates back to 1896, the listing as a stand-alone company on the Frankfurt stock exchange in 2018 marked a new era. In 2021, Siemens Healthineers entered DAX40.
To support stakeholder management across their largest markets, Siemens Healthineers needed insights on their corporate reputation across a complex stakeholder universe, and a modern and agile way to visualize and activate such data.
To support their needs, Siemens Healthineers looked for a reputation tracking solution with the following criteria: