Nestlé is a multinational food and drinks processing conglomerate headquartered in Switzerland. Nestlé’s portfolio covers almost every food and beverage category – offering products and services for all stages of life, including brands such as Pellegrino, Lion, KitKat, Nespresso, Nestea, and Mövenpick.
The diversified brand portfolio and international operations require listening to a variety of stakeholders and understanding their needs to fuel growth through continuous innovation, sustainability and leadership.
Start date: Aug 2020
Geographic coverage: Domestic
Weekly sample: Medium
As a Nordic office of a global FMCG firm, Nestlé Denmark has a marketing-centric operation which focuses on consumer needs, with lesser attention to other audiences.
As such, the Nordic branch lacked insights on how stakeholders perceive it as a corporate brand, and what it would take to become a preferred partner, employer and consumer goods manufacturer.