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The Reputation of the Global Automotive Sector 2025​

The global automotive industry is experiencing significant transformation, driven by technological innovation, shifting consumer preferences, regulatory changes, and economic pressures — including the escalation of a global trade war that is likely to increase costs, disrupt supply chains, and reshape the competitive landscape.

Download the report for comprehensive analysis of how stakeholder perceptions are evolving across key markets and explore the factors shaping the future of the automotive industry.

Submit the form below to download the report
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What's shaping the reputation of Automotive brands in 2025? Discover in our latest report.

Submit the form below to download the report

Here's what you'll learn:

  • How are geopolitical issues, from tariffs to Tesla’s controversies, shaping stakeholder perceptions globally?
  • Which brands are winning on trust — and what can we learn from their playbook?
  • Which markets are losing faith in EVs, and what’s fueling the growing skepticism?
  • How do Chinese automakers stack up on trust, quality, and innovation — and should Western brands be worried?
  • How can real-time reputation tracking help automotive brands respond faster, prove ROI, and mitigate crises?

Discover the true state of your brand's reputation today

Book a non-binding demo

Stuck In Neutral

The Reputation of the Global Automotive Sector 2025

Reputation in the automotive industry is shifting gears.

From declining trust in US manufacturers to rising brand loyalty and cooling EV enthusiasm — stakeholder perceptions are evolving fast.

In this report, Caliber reveals the latest real-time insights from thousands of stakeholders across Brazil, China, France, Germany, Japan, the UK, and the US.

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