Scrambled X
Twelve months after Elon Musk’s takeover of Twitter – the microblogging social platform he later renamed X – we assess what US stakeholders make of its reputation.
Taking the Mickey
The Walt Disney Company is a century old – but are perceptions of its reputation also worth celebrating?
Risky Business – nine of the biggest reputational risks and how to mitigate them
Nine common reputational risks and strategies that companies can use to mitigate them effectively.
Reputation on the skids
Our survey reveals that the strike against America’s Big Three automakers is already harming their reputation.
On track for successful change management
To amplify or mitigate the reputational impact of a leadership change, companies should track what their stakeholders think and feel – in real time. Here’s why.
Time to get real about stakeholder perception tracking
To protect their reputation, companies shouldn’t just rely on media monitoring, social listening, or periodic research – they should track stakeholder perceptions in real-time.
Why CCOs struggle to connect the dots – and what they can do about it
Proving the link between investment in communications activities and commercial business outcomes has always been hard – but it’s getting easier.
Why Taylor Swift may be the key to improving banking’s reputation
The sector may be as trusted and liked as it was in 2021, but it’s not business as usual. What’s changed?
How corporate reputation impacts employer attractiveness
Why tracking stakeholder perceptions can help companies win the war for talent.
Setting and applying KPIs for managing stakeholder perceptions
Why rethinking your approach to stakeholder perceptions can be a game-changer for corporate communications.