2020 Global Pharma Study
Our new global study reveals how COVID-19 may reverse the sector’s reputational fortunes In the stormy world of the global pharmaceutical sector’s reputation, 2020 has been an exceptional year. ...
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Swedish uniqueness in tackling Covid-19 is also reflected in reputational impact
Most Swedish companies maintained their reputation throughout the crisis – with a few notable exceptions, and an unexpected polarization of opinions in society. It would come as no surprise that ...
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Coronavirus vs. Corporate Reputation – what’s the connection?
Early reputation data shows initial solidarity and ensuing disillusionment when it comes to public perceptions of big business. Who’s most affected and what should companies do? I’ve been working ...
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The SAS campaign caused a storm – but did it hurt the airline’s reputation?
Two weeks ago Scandinavian Airlines (SAS) became the focus of attention on social media in Denmark, Sweden and Norway following its release of a controversial video claiming that many ...
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2019 Global Financial Study
Our new global study finds that banks have a chance to repair their reputation. Will they use it? The collapse of the investment bank Lehman Brothers on September 15, 2008 turned what was until ...
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Denmark Top 100: building and protecting reputation in tough times
It’s clear to most companies that we’re living in times of heightened scrutiny: low public trust, fast-spreading scandals and the importance of social responsibility are leading to greater ...
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Super Bowl Commercials with a Purpose
Every year, over 100 million people gather around to watch the Super Bowl with friends and family. With that many viewers tuned into the same channel, advertisers fight what could be described as ...
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Business Leaders’ Focus on CSR is Misguided
CSR efforts in the business world are impressive and laudable, but the focus on CSR may have allowed companies to hide dubious ethics. It was the darling of the socially responsible investment ...
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Managing brand and reputation in a digital age
The original version of this article was published in Communication Director. We’ve gone a long way in how we manage corporate brands and companies’ reputations, but reality seems to have ...
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Does corporate reputation impact financial performance?
It’s the holy grail of justifying corporate communications to the Board – establishing the link between reputation and financial performance. But what evidence exists to demonstrate this link? ...
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The problem with German companies
It’s time for German companies to figure out what they offer the world beyond superior quality One of the cool things we get to do at Caliber is sort through reams of data on public perceptions ...
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How TSB can recover its reputation
Heathrow’s Terminal 5 offers a surprising example of reputational disaster turned to advantage. Out of all the most recent reputation crises to hit British businesses, the on-going IT ...
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