Brand and Deliver

The role of corporations in US political discourse is under immense scrutiny, with many companies facing a backlash from conservative critics of “woke capitalism.” But what do ordinary Americans think?

Do they want companies to speak out about hot-button issues? Do they see a role for corporate activism? Or do they think politics is best left to politicians?

Ahead of what’s likely to be another fiercely fought US presidential election, our exclusive Perception Brief provides the answers to all these questions and more.