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Why Are Tesla and Meta’s Reputations Rising (and Anthropic’s Falling)?
Why Are Tesla and Meta’s Reputations Rising (and Anthropic’s Falling)?
For the first time since we began tracking them all, Meta, Tesla and Elon Musk's...
AI Is Talking About You, But Your Stakeholders Still Matter More
AI Is Talking About You, But Your Stakeholders Still Matter...
After several weeks of thinking harder than ever about how AI and corporate reputation interlock,...
Are Some Chatbots Nicer About Companies Than Others?
Are Some Chatbots Nicer About Companies Than Others?
When we asked nine LLMs about 30 companies, we discovered that some "grade" harsher than...
In Goods We Trust: Risk and Reputation in FMCG
In Goods We Trust: Risk and Reputation in FMCG
In Goods We Trust · FMCG sector snapshot · 2026 Your products earn trust. Your...
AI Has a Longer Memory Than Your Stakeholders Do
AI Has a Longer Memory Than Your Stakeholders Do
We asked nine LLMs about 30 companies, and they reached for the same old stories....
Visibility Isn’t Believability: Why Leaders Need to Talk Less
Visibility Isn’t Believability: Why Leaders Need to Talk Less
Listen to the episode on your favorite podcast platform: A LinkedIn profile and a Wi-Fi...
Your Stakeholders May Like You, But What Do the Chatbots Say?
Your Stakeholders May Like You, But What Do the Chatbots...
Never mind there being two sides to every story: thanks to AI, there are now...
How AI Will Destroy Your Reputation (Part 2): Instantly, or Insidiously
How AI Will Destroy Your Reputation (Part 2): Instantly, or...
This week's newsletter maps out how AI can blow up a company's reputation well beyond...
How AI Will Destroy Your Reputation (Part 1): Killer Content
How AI Will Destroy Your Reputation (Part 1): Killer Content
This week's newsletter maps out how AI-generated content can ruin a company's reputation, from slop...
Southwest’s Whitney Eichinger on How Comms Helps Trust Take Off
Southwest’s Whitney Eichinger on How Comms Helps Trust Take Off
Listen to the episode on your favorite podcast platform: Fasten your seatbelt and prepare for...
Is AI Really Shaping Corporate Reputation? Here’s What Our Data Shows
Is AI Really Shaping Corporate Reputation? Here’s What Our Data...
Chatbots are growing fast, but they're still nowhere near how most people actually learn about...
Is AI’s Reputation Really a “Dumpster Fire”? Our Data Says It’s More Complicated
Is AI’s Reputation Really a “Dumpster Fire”? Our Data Says...
A close look at what people think of the sector shows where OpenAI just closed...
AI Sentiment vs Human Trust: The Coca-Cola Case
AI Sentiment vs Human Trust: The Coca-Cola Case
If you want to understand how AI is, and isn't, changing what stakeholders think, it...
2026 Employer Attractiveness Rankings
2026 Employer Attractiveness Rankings
Caliber’s 2026 Employer Attractiveness Rankings reveal how the most visible companies across 11 markets are...
Why Admiration Doesn’t Equal Trust — And How to Measure AI’s Impact on Your Reputation
Why Admiration Doesn’t Equal Trust — And How to Measure...
Why do emotional halos matter? And how should you measure AI's impact on your reputation?...
How To Measure Your Reputation With AI
How To Measure Your Reputation With AI
Generative AI tools — ChatGPT, Gemini, Claude, Copilot, and a growing list of others —...
Meta’s reputation is poor. Its employer brand isn’t. Do you have the same problem?
Meta’s reputation is poor. Its employer brand isn’t. Do you...
Employer reputation and corporate reputation aren't the same thing. Many companies are still managing them...
Stop Managing AI Like a Stakeholder
Stop Managing AI Like a Stakeholder
Quick answer: AI is a channel, not a stakeholder. Here’s why treating LLMs as audiences to...

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