Stop guessing what people think of your business. Get truly actionable intelligence about your brand and reputation with Caliber, the world’s only real-time stakeholder tracker.
Continuously measure perceptions among your relevant stakeholders and get notified of significant changes in your corporate brand and reputation scores. Capitalize on opportunities, manage risks and prevent setbacks, informed by real-time data.
Want to know how your last communication campaign impacted customer, talent or opinion-leader perceptions? Or need help navigating through a crisis? With Caliber you can connect real-life events with the impact on perceptions, to improve the effectiveness of your activities.
Put your business in context and compare your brand reputation data not only with competitors but also against global sectors and national indices. Then, use the insights to perform better in a crisis, attract talent and develop long-term strategies.
Find out how much stakeholders know about your ESG activities, what resonates with them, and what they expect. Align reality and perceptions to improve how your ESG performance is communicated to relevant audiences.
Work with Caliber’s specialists to translate stakeholder insights into relevant business strategies, decisions, and actions. We offer periodic reports, workshops, ad-hoc advice and bespoke consultancy with one simple goal in mind – to help you build a trusted business.
Not only is our platform fully customizable, it’s also compatible with other tools and metrics you already use. Integrate perception data with media monitoring, get live data feeds into your internal BI tool, share data seamlessly with your colleagues or access historical data to learn how to boost your company’s reputation.
Discover how robust is the reputation of the global pharmaceutical industry and find out which pharma giants are the most trusted and liked in 2024.
Lacks immediacy
Lacks accuracy
Real-time tracking
Actionable insights
Broad stakeholder universe
Automated daily online interviews with relevant stakeholders provide timely and accurate brand & reputation data that inform corporate communication and stakeholder engagement activities – to optimize impact and mitigate crises.
Interviews conducted so far, with thousands added every day
Companies monitored worldwide, including largest players across all sectors
Countries in which we track perceptions of different companies and industries
One of the world’s largest hearing healthcare companies used Caliber’s tracker to better navigate through cyberattack crisis and re-branding.
A world leader in stone wool manufacturing was determined to raise awareness of its products in different markets and used Caliber to measure the effectiveness of their activities.
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