Your products earn trust. Your risks decide whether you keep it.

We tracked how stakeholders judged 12 of the world's leading FMCG companies, week by week, across eight markets. This snapshot shows where trust broke in 2026, what it cost, and which risks belong on your board agenda.

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One number from the report

63%

of stakeholders haven't used AI to research FMCG companies. For product brands, it's 55%.

leading FMCG companies benchmarked

markets, from the US to Japan

weeks of weekly tracking

reputational risks ranked

Four questions this report answers

Did 2026's crises hit your peers, or the whole sector?

Trust in the sector fell sharply twice, in February and May. We show what drove each drop.

Do your brands protect the parent company?

Familiar product brands lift trust in the company behind them. Damage to the company rarely travels back down to the brands.

Which risks should your board watch?

The most damaging risks are the ones you control: supply chain, ingredient safety, regulatory accountability.

Is one global strategy enough?

No. Trust drivers differ by market and by audience. Key opinion leaders, such as journalists, are the most risk-sensitive audience on every risk we tested.

Your stakeholders already have an opinion. Know it before your next board meeting.