ASML
“For a listed company aiming to increase familiarity, reputation is more than a safeguard—it’s a driver of sustainable growth. Data provides the clarity to see how we are truly perceived by our stakeholders and what they expect from us. With real-time stakeholder insights, we can anticipate shifts in attitude before they define the narrative and plan communications with accuracy and foresight. When these insights are translated into clear, intuitive visualizations, they enable a one voice approach, allowing our entire team to act with consistency, confidence, and credibility. This is how we accelerate recognition, earn trust, and build a reputation that reflects the ambition and innovation behind everything we do.”
Tom Armitage
SVP, Chief Communications Officer, ASML
“The Caliber Real-Time Tracker is a necessary tool for any company with the ambition of using comms strategically and proactively. In an ever-changing world, the comms function needs broad, ongoing perception data to be able to seize opportunities and handle crises – and basically to understand the impact and value of what we do.”
Holger Schubert
Head of Brand and Corporate Image, Airbus
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“The RTT enables us to measure Henkel’s reputation and impact of our communication in real-time and benchmarked against competitors to ultimately strengthen and protect our corporate brand and reputation.”
Rabea Laakmann
Head of Corporate Branding & Communications Strategy, Henkel
Read the Henkel story →
“Caliber’s customized questions tailored to E.ON gave us a clear picture of how we are perceived by different stakeholder groups in the market. We also gained a better understanding on the competitive context and how certain initiatives influence the perception of the public.”
Anna Borchers
Research Manager Customer Insights & Experience, E.ON
Read the E.ON story →
“Caliber’s real-time tracker is very easy to use, and the transparent pricing model makes budget-planning easy. Moreover, the team’s reputation expertise – and their flexibility in customizing the set-up, reacting to feedback and addressing any questions that come up – have proven invaluable in achieving an actionable, agile and effective reputation monitoring set-up for Siemens Healthineers.”
Sandra Kanzler
Brand research and monitoring, Siemens Healthineers
Read the Siemens Healthineers story →
“Caliber has allowed us to have a holistic and consolidated view of our commercial performance, bringing the important element of a continuous stakeholder sentiment into our integrated dashboard. The Caliber real-time tracker platform, coupled with the company’s analysts and strategists, has added significant value to ROCKWOOL in better understanding the impact of our activities, assessing our reputation, and taking informed action to maximize our stakeholders’ loyalty, preference, and advocacy.”
Chad Holmes
Director of Marketing & Branding, ROCKWOOL - North America
Read the ROCKWOOL story →
“The quality of the corporate communication at Demant has increased and we’ve continuously gotten more and more professional… The Caliber tracker is useful for planning communication ahead, deciding what topics are most important for us as a company, and in times of crisis it’s a really useful background and backbone for decision-making.”
Trine Kromann-Mikkelsen
VP, Corporate Communications & Relations, Demant
Read the Demant story →
“When you have access to day-to-day knowledge of your image, you don’t have to guess. Through the Caliber tracking, we get ideas of how to work towards improving our image... and the user interface is very easy, making it a tool many can benefit from...”
Claus Hessner
Head of Marketing, KMD
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“Without a doubt, the Caliber dashboard has made our work more agile, proactive, and effective – with the impact of comms being properly measured, leading to real action that builds long-term reputation.”
Anna-Lena Marquardt
Former Group Strategic Intelligence Manager, Vattenfall AB
Read the Vattenfall story →
“It’s obvious that the insights you get from this tool can be used for proactive communication, for instance when we communicate about topics like food waste, youth unemployment, or gender balance. I really could see in this tool that it benefited us reputationally when we did so. I therefore regularly share Caliber data with HR, sales, our commercial team and others – it helps us improve our reputation in order to attract talent and increase sales.”
Martin Broberg
Former Director of Communications, Nestlé Denmark
Read the Nestlé story →
“With Caliber we now know all the time – not just in Group Comms but senior management and other relevant colleagues – how different events influence our reputation. We can analyze and learn how to do things differently. It’s a huge gain for the company.”
Pia Stoklund
Former Head of Group Communications, Nets
Read the Nets story →
“Having access to real-time stakeholder perceptions is something that every company needs to inform their decision-making. Caliber’s user-friendly platform provides insights for Comms teams that want to understand the immediate and long-term impact of their efforts on perceptions of their company and is a helpful tool in shaping comms strategy as well.”
Gert van Santen
VP Corporate Communications, WS Audiology
“With Caliber’s Real Time Tracker (RTT), you always know the vitality of your corporate brand. It offers a user-friendly interface and proves to be a cost-effective solution. The Caliber team demonstrates a proactive approach, delivering benchmark reports and industry best practices. It is always a pleasure to collaborate with the talented professionals at Caliber.”
Rikard Larsson
Insights Director, Serneke Group AB
“Having Caliber in the toolkit was for the first time, really, having something that went beyond digital and social engagement metrics to provide a more complete picture of how all of that activity did or didn’t move the needle. When people wonder why communications isn’t taken seriously, sometimes it’s not just because the function is misunderstood; it’s because squishy metrics are easily questioned… The job is to gather information that enables you to have the hard conversations. Measurement is at the core of that… None of that is possible unless you have a baseline for your brand and Caliber is a solid tool to help you achieve that understanding.”
J T. Ramsey
Director – Integrated Digital, Social and Content Communications (formerly at Aptiv)
