Companies in the global mining, metals and minerals sector may have a “false sense of security” about their reputation, concludes a new report released today by stakeholder intelligence company Caliber.
The 2023 Mining, Metals and Minerals Global Reputation Report is based on a survey of almost 40,000 respondents in seven countries.
It reveals that 28% of people think the sector should definitely be more regulated, with almost 60% inclined towards more regulation. Only 4% say the sector should definitely be less regulated.
Tellingly, the report reveals widespread unfamiliarity with companies in the sector. Only 15% of respondents were familiar with at least one company referenced in the report – meaning they had some qualified knowledge about it besides knowing its name.
In fact, the report reveals widespread concern about the sector’s environmental impact.
The report also provides a snapshot of the sector’s reputation. Globally, it has a Trust & Like Score – Caliber’s chief reputational metric – of 66.
This corresponds to an Average reputation – the same as the automotive and chemicals sectors and better than the energy, banking and telecoms sectors.
Companies in the metals, mining and minerals sector are perceived most favorably for their offering, ability to innovate and leadership — and least favorably for their impact on the planet, their relatability and how ethically they conduct business.
About the report
The report is based on insights gathered from stakeholders in the mining, metals and minerals sector. Between 25 September and 15 October 2023, Caliber surveyed 39,468 people in its global index markets (Brazil, China, France, Germany, Japan, the UK and the US). The data also includes 11,359 unique ratings of 49 companies across 13 markets (the global index markets plus Australia, Austria, Finland, the Netherlands, Sweden and Switzerland).
Caliber is a stakeholder intelligence company. It provides businesses with actionable intelligence on brand and reputation that helps them understand their audience, communicate more effectively and build trust. To learn more, visit http://www.groupcaliber.com.
James Clasper, Content and Communications Manager