Nets Group is a leading provider of digital payment services across Europe. The company operates a deeply entrenched network that connects merchants, financial institutions, corporate customers and consumers, enabling them to make and receive digital payments.
Today Nets is part of Nexi Group, the European PayTech leader.
Start Date: March 2018
Geographic coverage: Domestic
Weekly sample: Medium
In 2018, Nets was taken private by the consortium Hellman & Friedman, after the company had been listed for a brief 18-month period on the Copenhagen Stock Exchange. The outgoing management of the company profited greatly from selling their shares of Nets to the new owners, which resulted in negative public perceptions of Nets in its home market of Denmark.
Understanding the need to repair the corporate reputation and prepare for an upcoming period of expansion into new European markets, and under a new ownership, the company overhauled its organizational structure and management team.
Considering the many changes in the organization and with a new strategy, the company needed to better understand and continuously track stakeholder perceptions as they progressed with their ambitious plans.
On this new journey, Nets needed a reputation monitoring tool to: