Henkel is a global leader in both industrial and consumer businesses.
Founded in 1876, it has a diverse team of over 50,000 employees worldwide, driven by a strong corporate culture and a shared purpose.
Its business units —Adhesive Technologies and Consumer Brands — excel in adhesives, sealants, and functional coatings, as well as hair care, and laundry & home care. Key brands include Loctite, Schwarzkopf, and Persil.
In FY 2022, Henkel reported sales of over €22 bn and an adjusted operating profit of around €2.3 bn.
Sustainability is an integral part of the business – backed by a clear strategy and targets.
Start date: January 2022
Geographic coverage: International
Weekly sample: High
At Henkel, the Corporate Communications & Public Affairs team’s mission is to strengthen and protect Henkel’s corporate brand and reputation. Following an integrated communications approach, communication is built on a clear strategy & targets, is tailored to stakeholders, and measured holistically by its output, outcome, and impact.
The Henkel team implemented real-time corporate reputation measurement in January 2022 to support their data-driven approach and track corporate brand perception and stakeholder intent. The reputation measurement set-up includes custom company KPIs that reflect the company strategy and its strategic messaging.