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2026 EMPLOYER ATTRACTIVENESS RANKING
Rolls-Royce is the most attractive employer among the *30 largest and most visible FTSE 100 companies Caliber tracks daily, at 45% for 2026. Scores improved across much of the index over the past year.
responses in the United Kingdom
companies tracked
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Rolls-Royce is the most attractive UK FTSE Top 30 employer in 2026 at 45%, the highest score in the index.
Improvement was broad among well-known names, with Experian (+11), Tesco (+6) and GSK (+6) all climbing.
Energy and utility employers climbed sharply, with SSE (+11), Centrica (+9) and National Grid (+6) all rising.
Employer Attractiveness is determined by observing the percentage of the informed public (i.e. those familiar with the rated company) that say they are very likely to consider the rated company as a possible place to work. The percentage includes only those answering 6 or 7 on a 7-point scale.
| Nr.↕ | Company↕ | 2025↕ | 2026↕ | Change↕ | Familiarity↕ |
|---|---|---|---|---|---|
| 1 | Rolls-Royce Holdings | 44% | 45% | +1 | 38% |
| 2 | Standard Chartered | 38% | 43% | +5 | 25% |
| 3 | BAE Systems | 37% | 43% | +6 | 24% |
| 4 | Associated British Foods | 42% | 40% | -2 | 17% |
| 5 | GlaxoSmithKline (GSK) | 34% | 40% | +6 | 30% |
| 6 | Coca-Cola HBC | 31% | 37% | +6 | 47% |
| 7 | National Grid | 27% | 33% | +6 | 48% |
| 8 | Diageo | 31% | 32% | +1 | 17% |
| 9 | Sage Group | 33% | 32% | -1 | 27% |
| 10 | Experian | 20% | 31% | +11 | 47% |
| 11 | Unilever | 29% | 29% | — | 50% |
| 12 | Centrica | 20% | 29% | +9 | 19% |
| 13 | Lloyds Banking Group | 33% | 29% | -4 | 72% |
| 14 | AstraZeneca | 26% | 29% | +3 | 45% |
| 15 | TESCO | 23% | 29% | +6 | 91% |
| 16 | Admiral Group | 24% | 28% | +4 | 51% |
| 17 | InterContinental Hotels Group | 30% | 28% | -2 | 29% |
| 18 | Next | 22% | 27% | +5 | 73% |
| 19 | Prudential plc | 23% | 26% | +3 | 39% |
| 20 | Shell | 23% | 26% | +3 | 68% |
| 21 | SSE | 15% | 26% | +11 | 29% |
| 22 | Legal & General | 25% | 25% | — | 50% |
| 23 | Aviva | 27% | 24% | -3 | 63% |
| 24 | NatWest Group | 24% | 24% | — | 59% |
| 25 | Barclays | 23% | 24% | +1 | 80% |
| 26 | BT Group | 20% | 23% | +3 | 77% |
| 27 | HSBC | 28% | 23% | -5 | 69% |
| 28 | Rentokil Initial | 21% | 22% | +1 | 25% |
| 29 | Vodafone | 22% | 21% | -1 | 72% |
| 30 | BP | 19% | 17% | -2 | 68% |
METHODOLOGY
Employer Attractiveness is the percentage of the informed public, who say they would consider that company as a place to work.
Respondents rate the statement “If I were looking for a job, I would consider [company] as a place to work” on a 7-point scale from strongly disagree to strongly agree.The score is the share who answer 6 or 7, the two highest levels of agreement.
The 2026 results are based on 8,090 responses representative of the UK population, collected daily between January and July 2026 through Caliber’s real-time tracking study. Results can be broken down by age, sex, geography, and occupation.
Familiarity shapes how an Employer Attractiveness score should be read, because the score only counts people who already know the company.
Companies that serve niche audiences, operate in less visible industries, or provide B2B services tend to be less widely known. The people who do know them are more likely to be potential employees, which can lift Employer Attractiveness under this methodology.
Highly familiar companies reach a much broader audience through marketing, media presence, and consumer appeal. A smaller share of that audience are potential employees, which can pull scores in the other direction.
Explore your Employer Attractiveness score by segment and geography, and take a closer look at your overall reputation across the dozens of attributes Caliber’s Stakeholder Intelligence Platform tracks every day.
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