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2026 EMPLOYER ATTRACTIVENESS RANKING
Dell Technologies is the most attractive employer among the *30 largest and most visible US companies Caliber tracks daily, at 48% for 2026. Scores rose broadly across the index over the past year.
responses in the United States
companies tracked
data collection period
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Dell Technologies is the most attractive US Fortune Top 30 employer in 2026 at 48%, up 12 points year on year.
Improvement was broad among well-known names, with CVS Health (+10), Lowe’s (+9) and The Home Depot (+7) all climbing.
Financial-sector employers rose across the board, with Citigroup (+13), Wells Fargo (+6) and Bank of America (+6) all improving year on year.
Employer Attractiveness is determined by observing the percentage of the informed public (i.e. those familiar with the rated company) that say they are very likely to consider the rated company as a possible place to work. The percentage includes only those answering 6 or 7 on a 7-point scale.
| Nr.↕ | Company↕ | 2025↕ | 2026↕ | Change↕ | Familiarity↕ |
|---|---|---|---|---|---|
| 1 | Dell Technologies | 36% | 48% | +12 | 61% |
| 2 | Apple | 46% | 44% | -2 | 73% |
| 3 | Microsoft | 39% | 44% | +5 | 72% |
| 4 | FedEx | 40% | 44% | +4 | 82% |
| 5 | Costco | 42% | 42% | — | 68% |
| 6 | UPS | 38% | 42% | +4 | 80% |
| 7 | The Home Depot | 34% | 41% | +7 | 82% |
| 8 | The Walt Disney Company | 39% | 40% | +1 | 66% |
| 9 | Amazon | 40% | 40% | — | 84% |
| 10 | Kroger | 37% | 39% | +2 | 65% |
| 11 | CVS Health | 29% | 39% | +10 | 68% |
| 12 | General Motors | 33% | 38% | +5 | 56% |
| 13 | P&G | 40% | 38% | -2 | 58% |
| 14 | Lowe's | 29% | 38% | +9 | 80% |
| 15 | Ford | 32% | 37% | +5 | 78% |
| 16 | JPMorgan Chase | 33% | 36% | +3 | 48% |
| 17 | Wells Fargo | 30% | 36% | +6 | 66% |
| 18 | J&J | 34% | 35% | +1 | 69% |
| 19 | Citigroup | 22% | 35% | +13 | 49% |
| 20 | State Farm | 31% | 33% | +2 | 72% |
| 21 | Bank of America | 27% | 33% | +6 | 63% |
| 22 | Walmart | 34% | 33% | -1 | 87% |
| 23 | Tesla | 30% | 32% | +2 | 57% |
| 24 | AT&T | 28% | 31% | +3 | 80% |
| 25 | Comcast | 26% | 31% | +5 | 57% |
| 26 | Chevron | 21% | 31% | +10 | 60% |
| 27 | ExxonMobil | 27% | 30% | +3 | 62% |
| 28 | Target | 29% | 29% | — | 79% |
| 29 | Verizon | 26% | 29% | +3 | 71% |
| 30 | Meta Platforms | 27% | 26% | -1 | 57% |
METHODOLOGY
Employer Attractiveness is the percentage of the informed public, who say they would consider that company as a place to work.
Respondents rate the statement “If I were looking for a job, I would consider [company] as a place to work” on a 7-point scale from strongly disagree to strongly agree.The score is the share who answer 6 or 7, the two highest levels of agreement.
The 2026 results are based on 20,328 responses representative of the US population, collected daily between January and July 2026 through Caliber’s real-time tracking study. Results can be broken down by age, sex, geography, and occupation.
Familiarity shapes how an Employer Attractiveness score should be read, because the score only counts people who already know the company.
Companies that serve niche audiences, operate in less visible industries, or provide B2B services tend to be less widely known. The people who do know them are more likely to be potential employees, which can lift Employer Attractiveness under this methodology.
Highly familiar companies reach a much broader audience through marketing, media presence, and consumer appeal. A smaller share of that audience are potential employees, which can pull scores in the other direction.
Explore your Employer Attractiveness score by segment and geography, and take a closer look at your overall reputation across the dozens of attributes Caliber’s Stakeholder Intelligence Platform tracks every day.
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