Reputation on the skids

Our survey reveals that the strike against America’s Big Three automakers is already harming their reputation.

Audi

Audi, a subsidiary of the Volkswagen Group, is renowned as one of the leading German car brands in the premium segment

Automotive industry under pressure in 2023

Discover how the expectations of younger people are driving change in the automotive sector.

Automotive industry outlook 2022: the challenging future and a new mobility paradigm

We discuss how perceptions of automakers might develop in the coming years.

Automotive Industry Reputation Report 2022

Our 2022 report on what’s driving the reputation of the automotive industry.