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Audi Logo for Case Study

Making it Count: Bringing KPIs to the function How Audi uses real-time KPIs to steer communication Audi, a subsidiary of the Volkswagen Group, is renowned as one of the leading German car brands in the premium segment. With a global presence, Audi operates nine production facilities across the world, contributing to its remarkable success. In […]

Automotive Industry under pressure in 2023

In 2022, the Automotive industry faced various challenges such as recalls, component shortages, price hikes, and environmental concerns. In order to keep up with the changing expectations of young consumers, automakers must undergo a transformation to provide cutting-edge technology and a switch to electric vehicles. Unfortunately, current data shows only 3 out of 10 young […]

Automotive industry outlook 2022 – the challenging future and a new mobility paradigm

The automotive industry is facing its biggest challenge to date as the electrification revolution converges with new mobility needs and ways of delivering on these needs spurred on by the COVID-19 pandemic. The industry will change dramatically over the next decade, and the question is how perceptions of automakers will develop as they transform from […]