Download the Automotive Industry Reputation Report, 2022
What will you learn in the report?
Which companies in the Automotive Industry are the most trusted and liked by their stakeholders?
Why is the sector experiencing only average levels of reputation?
What are the most important issues for automotive companies to address?
What are the top public concerns in regard to Automotive Industry?
What does the future of car ownership looks like?
Fill out the form to get a free copy of the Automotive Industry Report!
Our 2021 Automotive Industry report provides a current view on the reputation of the sector, and the issues it must deal with to keep the trust and affinity from stakeholders – now and in the years to come.
“When you have access to day-to-day knowledge of your image, you don't have to guess. Through the Caliber tracking, we get ideas of how to work towards improving our image... and the user interface is very easy, making it a tool many can benefit from...’’
Claus HessnerHead of Marketing, KMD
"With Caliber we now know all the time – not just in Group Comms but senior management and other relevant colleagues – how different events influence our reputation. We can analyze and learn how to do things differently. It’s a huge gain for the company."
Pia StoklundFormer Head of Group Communications, Nets
“It's obvious that the insights you get from this tool can be used for proactive communication, for instance when we communicate about topics like food waste, youth unemployment, or gender balance. I really could see in this tool that it benefited us reputationally when we did so. I therefore regularly share Caliber data with HR, sales, our commercial team and others - it helps us improve our reputation in order to attract talent and increase sales.’’
Martin BrobergFormer Director of Communications, Nestlé Denmark
“The quality of the corporate communication at Demant has increased and we’ve continuously gotten more and more professional… The Caliber tracker is useful for planning communication ahead, deciding what topics are most important for us as a company, and in times of crisis it’s a really useful background and backbone for decision-making.“
“Without a doubt, the Caliber dashboard has made our work more agile, proactive, and effective – with the impact of comms being properly measured, leading to real action that builds long-term reputation.”
Anna-Lena MarquardtFormer Group Strategic Intelligence Manager, Vattenfall AB
“Caliber has allowed us to have a holistic and consolidated view of our commercial performance, bringing the important element of a continuous stakeholder sentiment into our integrated dashboard. The Caliber real-time tracker platform, coupled with the company’s analysts and strategists, has added significant value to ROCKWOOL in better understanding the impact of our activities, assessing our reputation, and taking informed action to maximize our stakeholders’ loyalty, preference, and advocacy.”
Chad HolmesDirector of Marketing & Branding, ROCKWOOL - North America
“Caliber’s real-time tracker is very easy to use, and the transparent pricing model makes budget-planning easy. Moreover, the team’s reputation expertise – and their flexibility in customizing the set-up, reacting to feedback and addressing any questions that come up – have proven invaluable in achieving an actionable, agile and effective reputation monitoring set-up for Siemens Healthineers.”
Sandra KanzlerBrand research and monitoring, Siemens Healthineers
"Caliber's customized questions tailored to E.ON gave us a clear picture of how we are perceived by different stakeholder groups in the market. We also gained a better understanding on the competitive context and how certain initiatives influence the perception of the public."
Anna BorchersResearch Manager Global Insights & Customer Experience
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