In 2022, the Automotive industry faced various challenges such as recalls, component shortages, price hikes, and environmental concerns. In order to keep up with the changing expectations of young consumers, automakers must undergo a transformation to provide cutting-edge technology and a switch to electric vehicles.
Unfortunately, current data shows only 3 out of 10 young respondents are willing to say something positive about the automotive company they were evaluating, which is down from 2021.
Learn more in our perception brief which is based on thousands of evaluations around the world, where Caliber tracks some of the world’s largest Automotive companies.
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