Q4 2016 results: Why do people love Lego and hate Saxo Bank?
Love and hate are harsh terms that perhaps shouldn’t be used when talking about companies and people’s perceptions of them – after all, as we said before, love’s got no business being used in the ...
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Listening is the new black
Most marketers and advertisers love to tell stories. Storytelling, content marketing, omni-channel – the list of buzzwords is long. There is an enormous focus on how to communicate to specific ...
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Why we launched Caliber …
For too long, companies have managed their external personas separately from their internal identities. That meant a gap between perceptions and reality, and that gap grew even wider with the ...
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Global Digital Agency
A result of a merger between five different digital, design and technology agencies around the world, this global digital agency needed a compelling narrative that could authentically reflect its ...
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Instead of trying so hard to be loved, companies should focus on 3 simple things
I always felt that one of the horrors brought to the world by social media was the like button. Call me cynical, but seeing people liking hundreds of things every day, and more importantly ...
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