2016 Review: What it takes to be – and stay – trusted and liked
2016 has been a remarkable year for Caliber as we started monitoring the brands and reputations of leading organizations in Denmark on a daily basis. Our work has resulted in some very ...
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The forgotten stakeholder of crisis management
You have weathered the storm and ticked all the boxes of crisis management. You might even enjoy a sigh of relief. But chances are you have overlooked one crucial stakeholder group: your own ...
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A Leading Pharma Foundation
This non-profit foundation focuses on promoting research within medicine and life sciences. One of its main projects aims to raise the popularity of, and improve the teaching conditions for ...
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Q4 2016 results: Why do people love Lego and hate Saxo Bank?
Love and hate are harsh terms that perhaps shouldn’t be used when talking about companies and people’s perceptions of them – after all, as we said before, love’s got no business being used in the ...
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Listening is the new black
Most marketers and advertisers love to tell stories. Storytelling, content marketing, omni-channel – the list of buzzwords is long. There is an enormous focus on how to communicate to specific ...
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Why we launched Caliber …
For too long, companies have managed their external personas separately from their internal identities. That meant a gap between perceptions and reality, and that gap grew even wider with the ...
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Global Digital Agency
A result of a merger between five different digital, design and technology agencies around the world, this global digital agency needed a compelling narrative that could authentically reflect its ...
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Instead of trying so hard to be loved, companies should focus on 3 simple things
I always felt that one of the horrors brought to the world by social media was the like button. Call me cynical, but seeing people liking hundreds of things every day, and more importantly ...
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