Can a company succeed by focusing on a narrow segment?
At Caliber we regularly publish rankings and insights about the brand and reputation of prominent companies. In our analyses we typically focus on general trends and patterns in explaining why ...
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Compare your brand and reputation across different countries with Map View
With Caliber’s Real-Time Tracker it has long been possible to measure your company’s brand and reputation in multiple countries. The results are available in real time and accessible through the ...
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The role of business in society – how to get it right
Join us on 15th of May at the upcoming European Association of Communication Directors (EACD) event in Copenhagen, where our CEO, Shahar Silbershatz will moderate a panel discussion about the ...
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Q1 2018 results: Denmark Top 100
A new year brings new hopes, and while spring is somewhat delayed in Denmark this year, there are a few companies that managed to melt the ice of public skepticism and entered 2018 with a strong ...
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Denmark top 100 – the year that was 2017
A new year has started and predictions abound – but it’s also an opportunity to summarize the year gone by. As we have done over the last year and a half, we summarized the public perceptions of ...
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5 tips for building a strong corporate character
Companies with a durable character are more trusted by people around them. This directly impacts their long-term success, as it makes key stakeholders more loyal and willing to advocate on their ...
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Q3 2017 results: unexpected winners and losers
As we near the end of 2017 we have analyzed the Trust & Affection scores of Denmark’s 100 most prominent companies for Q3 (August to October) and noticed that while the Danish summer has ...
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The difference between “looking good” and “being good”
This post originally appeared on Communication Director Abraham Lincoln once famously said: “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the ...
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Brand and reputation: typical mistakes leaders make (and how to do it right)
Many will consider the terms “corporate branding” and “reputation management” as recent – or not so recent – buzzwords in the worlds of business, marketing and communications. I happen to think ...
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What is Real-time Tracker?
In a multi-stakeholder world there is only one business metric that matters – watch how the Trust & Like Score real-time dashboard helps communications and marketing departments ...
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