How Novo Nordisk improved its patient engagement
As a global healthcare company with more than 95 years of innovation and leadership in diabetes care, Novo Nordisk is known for driving change to defeat diabetes and other serious chronic diseases. Among other things, this requires a sharp focus on patients and their needs – an area in which Novo Nordisk leads the way. Caliber has […]
Novo Nordisk
As a global healthcare company with more than 95 years of innovation and leadership in diabetes care, Novo Nordisk is known for driving change to defeat diabetes and other serious chronic diseases. Among other things, this requires a sharp focus on patients and their needs – an area in which Novo Nordisk leads the way. […]
TDC Group
With over 130 years of history and more than 8,000 employees, TDC Group is the leading communication and entertainment provider in Denmark. With a strong company and a strong Brand, TDC felt the need to better articulate its ‘reason for being’ – and thereby connect its activities across marketing, CSR, communications and HR under one […]
Danske Bank
Danske Bank is a universal Nordic bank serving all types of customers – from personal customers and businesses to large institutional clients. In 2016, the bank wanted to evaluate the position of its Master brand, the perceptions of all key stakeholder groups and the logic behind its Brand portfolio. We conducted an overall assessment of […]
Case study of a leading Pharma Foundation
This non-profit foundation focuses on promoting research within medicine and life sciences. One of its main projects aims to raise the popularity of and improve the teaching conditions for science subjects in Danish schools. We worked with the foundation on this project and, through analyzing the needs of science teachers, we helped them better understand […]