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Setting and applying KPIs for managing stakeholder perceptions

In the realm of corporate affairs and communication, building trust with stakeholders is of paramount importance. To achieve this, it is crucial to set Key Performance Indicators (KPIs) that effectively manage stakeholder perceptions.  KPIs provide tangible measurements and actionable insights, enabling corporate affairs and communication departments to strategically address stakeholder concerns and improve relationships.  In […]

US Fortune 50 ESG Ranking​ 2023

US Fortune 50 ESG Perception Ranking Discover which of the 50 largest Fortune 50 companies in the United States are perceived as leaders in Environmental, Social, and Governance efforts. The 2023 YTD results are based on approx. 12,000 evaluations representing the Danish population  between November 2022 and April 2023. To get the Fortune 50 ESG […]

ESG Perception Tracking – why does it matter and how can Caliber help?

ESG Perception Tracking – why does it matter and how can Caliber help? Caliber sets a new standard for ESG perception tracking to help companies close the gap between actions and perceptions. ESG Perception Tracking is becoming more and more relevant as companies are under increasing pressure to address and report on their environmental, social, […]

ESG strategy: drive positive change with perception tracking

ESG takes center stage in corporate decision-making The ESG landscape is constantly evolving. The latest topics on ESG profoundly impact the world around us, requiring an increased focus on putting in place an ESG strategy. From the growing urgency of addressing climate change to the rising demand for more equitable and diverse workplaces, ESG issues […]

Automotive Industry under pressure in 2023

In 2022, the Automotive industry faced various challenges such as recalls, component shortages, price hikes, and environmental concerns. In order to keep up with the changing expectations of young consumers, automakers must undergo a transformation to provide cutting-edge technology and a switch to electric vehicles. Unfortunately, current data shows only 3 out of 10 young […]

Global Pharma: Most Trusted & Liked brands in 2023

The rise of the Global Pharma industry – why do perceptions and brand reputation matter today more than ever? In today’s global market, the global pharma industry plays a crucial role in ensuring the health and well-being of people across the globe.  Due to factors like aging population, increase in chronic diseases and diabetes, advancements […]

DAX 40 – looking back at 2022

2022 was a difficult year for companies in the DAX 40 Index. The Russia-Ukraine war, inflation, and individual brand struggles have had an effect on nearly every industry and company.  Find out if stakeholders are on the same page with brands in regard to how they’ve handled crises by reading the perception brief. Fill out the […]

Big Tech Reputation is on a decline. What went wrong?

Big Tech Feature Image

The reputation and perceptions of Big Tech have changed a lot in the past year. Have a look at how things have shifted for the industry. For decades, Silicon Valley darlings like Google, Apple, and Facebook have set the gold standard for tech sector success – not only in a financial sense but also as […]

Stakeholders – the ultimate guide to defining who matters to you and why

Defining your stakeholders At the broadest definition of the term, stakeholders are those individuals or groups that have a vested interest in a company’s business performance, and without whose support the company would cease to exist. In the past decades, the delimitation of what constitutes a stakeholder has been erased. Any company operating in today’s […]

Did Adidas make the right decision by breaking up with Kanye West?

There’s nothing quite as fragile as a corporate reputation. In a world where news travels faster than light, brands are expected to take a stand and act immediately when a crisis occurs. Adidas was accused of being slow to react to Kanye’s outbursts. Did it affect the brand’s reputation? Find out in the brief. Fill out […]