Why your customers will leave your bank or insurance company this year. And how you could stop them.
In Autumn, 2021, as the financial services sector limped back after the initial impact of COVID-19, consumer perceptions of banks and insurance companies seemed to improve. However, research suggests this change of heart was relative. In fact, when economies began to function more fully and a sense of normality returned, the sector remained distinctly disliked […]
2018 results: UK Top 20 companies
At the beginning of 2018, Caliber started monitoring the 20 most known companies in the FTSE-100. We have now taken the opportunity to discover the most trusted and liked companies in the UK throughout 2018, and reflect on lessons learned from the year’s biggest movers. UK Top 20 Most Trusted & Liked Companies Earlier this […]
Managing brand and reputation in a digital age
The original version of this article was published in Communication Director. We’ve gone a long way in how we manage corporate brands and companies’ reputations, but reality seems to have outpaced that evolution. How can corporate communicators catch up? A couple of years ago one of Europe’s largest banks faced an interesting situation: on one […]
Does corporate reputation impact financial performance?
It’s the holy grail of justifying corporate communications to the Board – establishing the link between reputation and financial performance. But what evidence exists to demonstrate this link? How does this change according to the industry sector? And what should we as corporate communicators be most focused on to lead the debate on this issue? […]
Does a good reputation lead to good profits?
Conventional wisdom in our industry says that it pays to have a good reputation, as people are more likely to buy products and services from companies they trust. But does a good reputation really lead to better profitability? We decided to check this out – and we started by looking at the UK market. When […]
The problem with German companies
It’s time for German companies to figure out what they offer the world beyond superior quality One of the cool things we get to do at Caliber is sort through reams of data on public perceptions of hundreds of companies and look for interesting insights and patterns. A few weeks ago, after compiling our reputation […]
How TSB can recover its reputation
Heathrow’s Terminal 5 offers a surprising example of a reputational disaster turned into an advantage Out of all the most recent reputation crises to hit British businesses, the ongoing IT debacle at TSB stands out as the longest-running and most complex to unravel. But how can the reputational cost of this disaster be quantified? And […]
Does “the role of business in society” equal CSR?
I had the pleasure of moderating a regional EACD debate in Copenhagen on 15 May, which brought together corporate communicators, marketers, academics and CSR executives – and focused on the topic of the changing role of business in society. To clear things up right off the bat I posed this question at the very beginning […]
Meet us at the European Communication Summit in Berlin on 14 June
Caliber is the proud sponsor of the 2018 European Communication Summit, organized by the European Association of Communication Directors (EACD). This year, for the first time, the summit takes place in Berlin instead of Brussels. This year’s event will focus on transformation and technology in the work of corporate communicators – accordingly, our own presentation […]
Can a company succeed by focusing on a narrow segment?
At Caliber, we regularly publish rankings and insights about the brand and reputation of prominent companies. In our analyses, we typically focus on general trends and patterns in explaining why some companies are trusted and liked, while others are not. But as the saying goes, “the devil is in the detail”. And indeed, if we […]