Find out why the reputation of the Technology Sector is trending downwards.
Discover what the Global population expects from the Tech Giants.
Learn where in the world the skepticism toward public surveillance capitalism is the highest.
See which companies are most trusted and liked, and which are not.
This report is based on the insights gathered throughout 2022 from interviews conducted in Brazil, China, France, Germany, Japan, UK and USA. The data is based on approx. 20,000 evaluations from interviews with more than 15,000 people
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“When you have access to day-to-day knowledge of your image, you don't have to guess. Through the Caliber tracking, we get ideas of how to work towards improving our image... and the user interface is very easy, making it a tool many can benefit from...’’
Claus HessnerHead of Marketing, KMD
"With Caliber we now know all the time – not just in Group Comms but senior management and other relevant colleagues – how different events influence our reputation. We can analyze and learn how to do things differently. It’s a huge gain for the company."
Pia SkotlundFormer Head of Group Communications, Nets
“It's obvious that the insights you get from this tool can be used for proactive communication, for instance when we communicate about topics like food waste, youth unemployment, or gender balance. I really could see in this tool that it benefited us reputationally when we did so. I therefore regularly share Caliber data with HR, sales, our commercial team and others - it helps us improve our reputation in order to attract talent and increase sales.’’
Martin BrobergFormer Director of Communications, Nestlé Denmark
“The quality of the corporate communication at Demant has increased and we’ve continuously gotten more and more professional… The Caliber tracker is useful for planning communication ahead, deciding what topics are most important for us as a company, and in times of crisis it’s a really useful background and backbone for decision-making.“
“Without a doubt, the Caliber dashboard has made our work more agile, proactive, and effective – with the impact of comms being properly measured, leading to real action that builds long-term reputation.”
Anna-Lena MarquardtFormer Group Strategic Intelligence Manager, Vattenfall AB
“Caliber has allowed us to have a holistic and consolidated view of our commercial performance, bringing the important element of a continuous stakeholder sentiment into our integrated dashboard. The Caliber real-time tracker platform, coupled with the company’s analysts and strategists, has added significant value to ROCKWOOL in better understanding the impact of our activities, assessing our reputation, and taking informed action to maximize our stakeholders’ loyalty, preference, and advocacy.”
Chad HolmesDirector of Marketing & Branding, ROCKWOOL - North America
“Caliber’s real-time tracker is very easy to use, and the transparent pricing model makes budget-planning easy. Moreover, the team’s reputation expertise – and their flexibility in customizing the set-up, reacting to feedback and addressing any questions that come up – have proven invaluable in achieving an actionable, agile and effective reputation monitoring set-up for Siemens Healthineers.”
Sandra KanzlerBrand research and monitoring, Siemens Healthineers
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