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The reputational impact of corporate inaction on the Ukraine-Russia war

While the brave people of Ukraine are fighting to defend their country against its Russian aggressors, the rest of the world is trying to find ways to help stop the war. 

Caliber has tracked the situation closely during the month of March to understand how people around the world expect companies to react to the Ukraine-Russia war, and how public perceptions are changing  towards companies that act – and towards those that choose not to.

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