Did Adidas make the right decision by breaking up with Kanye West?
There’s nothing quite as fragile as a corporate reputation. In a world where news travels faster than light, brands are expected to take a stand and act immediately when a crisis occurs. Adidas was accused of being slow to react to Kanye’s outbursts. Did it affect the brand’s reputation? Find out in the brief. Fill out […]
Are Retail and FMCG brands ready for the age of the conscious consumer?
Some facts are everlasting for consumers all over the world. Everybody likes a good deal. Nobody wants to pay more than they must for a product or a service. And we all expect to get our money’s worth when buying something at a particular price point. As consumers, price and quality are the two greatest […]