The FMCG and Retail Reputation report for 2022 is out! |  Download the report here

Did Adidas make the right decision by breaking up with Kanye West?

There’s nothing quite as fragile as a corporate reputation. In a world where news travels faster than light, brands are expected to take a stand and act immediately when a crisis occurs.

Adidas was accused of being slow to react to Kanye’s outbursts. Did it affect the brand’s reputation? Find out in the brief.

Fill out the form below to download the brief


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