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2026 EMPLOYER ATTRACTIVENESS RANKING
Novo Nordisk is the most attractive employer in Denmark’s OMX C25 for 2026, at 37%, followed by Coloplast at 31%. Healthcare and pharmaceutical names sit at the top of the ranking.
responses in Denmark
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Novo Nordisk is Denmark’s most attractive OMX C25 employer in 2026 at 37%, with medical-device maker Coloplast next at 31%.
Improvement was broad among well-known names, with Royal Unibrew (+9), A.P. Møller-Mærsk (+6) and ROCKWOOL (+6) all climbing.
Among companies with low familiarity, Novonesis scores highest at 44%, with Demant and GN both up 5 points year on year.
Employer Attractiveness is determined by observing the percentage of the informed public (i.e. those familiar with the rated company) that say they are very likely to consider the rated company as a possible place to work. The percentage includes only those answering 6 or 7 on a 7-point scale.
| Nr.↕ | Company↕ | 2025↕ | 2026↕ | Change↕ | Familiarity↕ |
|---|---|---|---|---|---|
| 1 | Novo Nordisk | 47% | 37% | -10 | 78% |
| 2 | Coloplast | 26% | 31% | +5 | 28% |
| 3 | A.P. Møller - Mærsk | 23% | 29% | +6 | 68% |
| 4 | Carlsberg (Carlsberg Group) | 31% | 29% | -2 | 79% |
| 5 | Bavarian Nordic | 29% | 28% | -1 | 15% |
| 6 | Royal Unibrew | 18% | 27% | +9 | 48% |
| 7 | FLSmidth & Co | New | 26% | — | 19% |
| 8 | Vestas | 30% | 25% | -5 | 71% |
| 9 | NKT | 25% | 24% | -1 | 16% |
| 10 | ROCKWOOL | 14% | 20% | +6 | 47% |
| 11 | DSV | 22% | 19% | -3 | 38% |
| 12 | Ørsted | 20% | 18% | -2 | 53% |
| 13 | Tryg | 15% | 16% | +1 | 85% |
| 14 | Pandora | 13% | 14% | +1 | 62% |
| 15 | AL Sydbank | New | 12% | — | 48% |
| 16 | Jyske Bank | 11% | 11% | — | 64% |
| 17 | ISS | 8% | 10% | +2 | 39% |
| 18 | Danske Bank | 10% | 8% | -2 | 82% |
These companies are known to fewer than 15% of the public. With so few people familiar with them, their scores come from a small and unusually informed group rather than the general public, so they are not directly comparable to the main ranking and are listed separately here.
| Nr.↕ | Company↕ | 2025↕ | 2026↕ | Change↕ | Familiarity↕ |
|---|---|---|---|---|---|
| 1 | Novonesis | 49% | 44% | -5 | 11% |
| 2 | Demant | 27% | 32% | +5 | 9% |
| 3 | Zealand Pharma | 32% | 31% | -1 | 7% |
| 4 | Genmab | 32% | 31% | -1 | 9% |
| 5 | Ambu | 27% | 30% | +3 | 7% |
| 6 | GN | 20% | 25% | +5 | 13% |
METHODOLOGY
Employer Attractiveness is the percentage of the informed public, who say they would consider that company as a place to work.
Respondents rate the statement “If I were looking for a job, I would consider [company] as a place to work” on a 7-point scale from strongly disagree to strongly agree.The score is the share who answer 6 or 7, the two highest levels of agreement.
The 2026 results are based on 14,259 responses representative of the Danish population, collected daily between January and July 2026 through Caliber’s real-time tracking study. Results can be broken down by age, sex, geography, and occupation.
Familiarity shapes how an Employer Attractiveness score should be read, because the score only counts people who already know the company.
Companies that serve niche audiences, operate in less visible industries, or provide B2B services tend to be less widely known. The people who do know them are more likely to be potential employees, which can lift Employer Attractiveness under this methodology.
Highly familiar companies reach a much broader audience through marketing, media presence, and consumer appeal. A smaller share of that audience are potential employees, which can pull scores in the other direction.
Explore your Employer Attractiveness score by segment and geography, and take a closer look at your overall reputation across the dozens of attributes Caliber’s Stakeholder Intelligence Platform tracks every day.
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