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There’s ample proof that stakeholder behavior is linked to the degree to which people trust and like a company.
The Trust & Like Score is, therefore, the chief element we use to measure the strength of a company’s brand and reputation.
The rankings presented here are derived from Caliber’s real-time tracking study, which assesses the public perceptions of the 50 largest companies listed on the US Fortune 500 index daily.
The study incorporates 14,230 responses, representing a diverse sample of the American population.
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| Rank ⇅ | Company ⇅ | TLS 2022 ⇅ | TLS 2023 ⇅ | +/- ⇅ |
|---|---|---|---|---|
| 1 | Amazon | 77 | 80 | ▲ +3 |
| 2 | AmerisourceBergen | 77 | 77 | — 0 |
| 3 | Costco | 77 | 77 | — 0 |
| 4 | FedEx | 75 | 77 | ▲ +2 |
| 5 | Kroger | 75 | 77 | ▲ +2 |
| 6 | Lowe's | 76 | 77 | ▲ +1 |
| 7 | UPS | 78 | 77 | ▼ -1 |
| 8 | Centene | 80 | 76 | ▼ -4 |
| 9 | CVS Health | 77 | 76 | ▼ -1 |
| 10 | The Home Depot | 74 | 76 | ▲ +2 |
| 11 | Walmart | 72 | 75 | ▲ +3 |
| 12 | Apple | 71 | 74 | ▲ +3 |
| 13 | Cardinal Health | 76 | 74 | ▼ -2 |
| 14 | Energy Transfer | n/a | 74 | n/a |
| 15 | Dell Technologies | 72 | 73 | ▲ +1 |
| 16 | Elevance Health (Anthem) | 77 | 73 | ▼ -4 |
| 17 | McKesson | 74 | 73 | ▼ -1 |
| 18 | Target | 74 | 73 | ▼ -1 |
| 19 | Walgreens Boots Alliance | 72 | 73 | ▲ +1 |
| 20 | General Motors | 70 | 72 | ▲ +2 |
| 21 | Microsoft | 71 | 72 | ▲ +1 |
| 22 | PepsiCo | 74 | 72 | ▼ -2 |
| 23 | Ford | 69 | 71 | ▲ +2 |
| 24 | Berkshire Hathaway | 73 | 69 | ▼ -4 |
| 25 | Humana | 67 | 69 | ▲ +2 |
| 26 | The Walt Disney Company | n/a | 69 | n/a |
| 27 | J&J | 66 | 68 | ▲ +2 |
| 28 | State Farm | 69 | 68 | ▼ -1 |
| 29 | Cigna | 67 | 67 | — 0 |
| 30 | UnitedHealth Group | 71 | 67 | ▼ -4 |
| 31 | ADM | 71 | 66 | ▼ -5 |
| 32 | Citigroup | 65 | 66 | ▲ +1 |
| 33 | Marathon Petroleum | 68 | 66 | ▼ -2 |
| 34 | Phillips 66 | 64 | 66 | ▲ +2 |
| 35 | Valero Energy | 65 | 66 | ▲ +1 |
| 36 | AT&T | 64 | 65 | ▲ +1 |
| 37 | Chevron | 65 | 65 | — 0 |
| 38 | JPMorgan Chase | 69 | 65 | ▼ -4 |
| 39 | Alphabet | 65 | 64 | ▼ -1 |
| 40 | Verizon Communications | 65 | 64 | ▼ -1 |
| 41 | Bank of America | 63 | 63 | — 0 |
| 42 | ConocoPhillips | n/a | 62 | n/a |
| 43 | ExxonMobil | 60 | 62 | ▲ +2 |
| 44 | Tesla | 65 | 62 | ▼ -3 |
| 45 | Comcast | 61 | 61 | — 0 |
| 46 | Freddie Mac | n/a | 59 | n/a |
| 47 | Meta Platforms | 56 | 58 | ▲ +2 |
| 48 | Pfizer | 60 | 58 | ▼ -2 |
| 49 | Wells Fargo | 56 | 58 | ▲ +2 |
| 50 | Fannie Mae | 59 | 57 | ▼ -2 |
Trusted by leading global brands across 30+ markets
The Trust & Like Score (TLS) is Caliber’s core measure of stakeholder confidence. It combines two questions:
Trust: “Is this a company I trust?”
Likeability: “Is this a company I like?”
Together, these measures indicate which companies stakeholders are most likely to support and recommend—and which are better positioned to withstand scrutiny.
The TLS ranking is updated annually and is based on continuous measurement throughout the year, making it a stable benchmark rather than a one-off survey snapshot.
Caliber experts can help you go beyond the ranking to understand the “why”—by breaking results down by stakeholder groups, tracking changes over time, and identifying which reputation drivers are strengthening or weakening perceptions in your market.
Book a demo to see how we can help you:
Understand what drives shifts in trust and likeability
Benchmark against peers and track momentum over time
Analyse perceptions across stakeholder segments
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