Trending now
There’s ample proof that stakeholder behavior is linked to the degree to which people trust and like a company. The Trust & Like Score is, therefore, the chief element we use to measure the strength of a company’s brand and reputation.
The rankings presented here are derived from Caliber’s real-time tracking study, which assesses the public perceptions of the **30 largest and most visible companies listed on the US Fortune 500 Index daily.
The study incorporates 22,242 responses, representing a diverse sample of the American population.
Submit the form below to download the ranking:
| Rank ⇅ | Company ⇅ | TLS 2023 ⇅ | TLS 2024 ⇅ | +/- ⇅ |
|---|---|---|---|---|
| 1 | Amazon | 80 | 78 | ▼ -2 |
| 2 | Costco | 77 | 78 | ▲ +1 |
| 3 | UPS | 77 | 78 | ▲ +1 |
| 4 | FedEx | 77 | 77 | — 0 |
| 5 | Lowe's | 77 | 76 | ▼ -1 |
| 6 | The Home Depot | 76 | 76 | — 0 |
| 7 | Kroger | 77 | 74 | ▼ -3 |
| 8 | CVS Health | 76 | 73 | ▼ -3 |
| 9 | Target | 73 | 72 | ▼ -1 |
| 10 | Walmart | 75 | 72 | ▼ -3 |
| 11 | P&G | 71 | 71 | — 0 |
| 12 | Apple | 74 | 70 | ▼ -4 |
| 13 | Dell Technologies | 73 | 70 | ▼ -3 |
| 14 | Microsoft | 72 | 70 | ▼ -2 |
| 15 | General Motors | 72 | 69 | ▼ -3 |
| 16 | StateFarm | 68 | 69 | ▲ +1 |
| 17 | Ford | 71 | 68 | ▼ -3 |
| 18 | J&J | 68 | 68 | — 0 |
| 19 | The Walt Disney Comp. | 69 | 67 | ▼ -2 |
| 20 | JPMorgan Chase | 65 | 66 | ▲ +1 |
| 21 | Chevron | 65 | 65 | — 0 |
| 22 | Verizon Communications | 64 | 65 | ▲ +1 |
| 23 | Citigroup | 66 | 64 | ▼ -2 |
| 24 | AT&T | 65 | 63 | ▼ -2 |
| 25 | Comcast | 61 | 60 | ▼ -1 |
| 26 | ExxonMobil | 62 | 60 | ▼ -2 |
| 27 | Bank of America | 63 | 59 | ▼ -4 |
| 28 | Wells Fargo | 58 | 57 | ▼ -1 |
| 29 | Meta Platforms | 58 | 54 | ▼ -4 |
| 30 | Tesla | 62 | 53 | ▼ -9 |
Trusted by leading global brands across 30+ markets
The Trust & Like Score (TLS) is Caliber’s core measure of stakeholder confidence. It combines two questions:
Trust: “Is this a company I trust?”
Likeability: “Is this a company I like?”
Together, these measures indicate which companies stakeholders are most likely to support and recommend—and which are better positioned to withstand scrutiny.
The TLS ranking is updated annually and is based on continuous measurement throughout the year, making it a stable benchmark rather than a one-off survey snapshot.
Caliber experts can help you go beyond the ranking to understand the “why”—by breaking results down by stakeholder groups, tracking changes over time, and identifying which reputation drivers are strengthening or weakening perceptions in your market.
Book a demo to see how we can help you:
Understand what drives shifts in trust and likeability
Benchmark against peers and track momentum over time
Analyse perceptions across stakeholder segments
Fill out the form below to talk to our stakeholder intelligence experts
