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Did Adidas make the right decision by breaking up with Kanye West?

There’s nothing quite as fragile as a corporate reputation. In a world where news travels faster than light, brands are expected to take a stand and act immediately when a crisis occurs. Adidas was accused of being slow to react to Kanye’s outbursts. Did it affect the brand’s reputation? Find out in the brief. Fill out […]

Adidas is Germany’s favorite DAX30 company

Adidas tops the DAX30 list of most trusted and liked companies in Germany. VW and Deutsche Bank are still at the bottom, while Daimler’s reputation drops dramatically. If asked to name some German companies, which names would people mention? Many would probably start with car manufacturers like BMW, Mercedes, and Volkswagen, possibly followed by Europe’s […]