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2026 EMPLOYER ATTRACTIVENESS RANKING
Ambev is the most attractive employer among the 40 largest and most visible companies Caliber tracks on Brazil’s B3, at 75% for 2026, with Rede D’Or and Klabin close behind at 74%.
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Ambev is Brazil’s most attractive employer in 2026 at 75%, up 6 points year on year.
Klabin (+10) and Rede D’Or (+6) posted the clearest year-on-year gains, both reaching 74%.
Among companies with low familiarity, Axia Energia and Motiva share the highest score at 72%, with Motiva up 18 points year on year.
Employer Attractiveness is determined by observing the percentage of the informed public (i.e. those familiar with the rated company) that say they are very likely to consider the rated company as a possible place to work. The percentage includes only those answering 6 or 7 on a 7-point scale.
| Nr.↕ | Company↕ | 2025↕ | 2026↕ | Change↕ | Familiarity↕ |
|---|---|---|---|---|---|
| 1 | AMBEV | 69% | 75% | +6 | 75% |
| 2 | Rede D´Or | 68% | 74% | +6 | 29% |
| 3 | Klabin | 64% | 74% | +10 | 21% |
| 4 | Fleury | 68% | 71% | +3 | 23% |
| 5 | WEG | 74% | 70% | -4 | 19% |
| 6 | B3 - Brazil Stock Exchange | 68% | 70% | +2 | 15% |
| 7 | Grendene | 66% | 69% | +3 | 46% |
| 8 | Suzano | 74% | 68% | -6 | 32% |
| 9 | Porto Seguro | 76% | 68% | -8 | 52% |
| 10 | Banco do Brasil | 64% | 68% | +4 | 85% |
| 11 | COPEL | 69% | 67% | -2 | 23% |
| 12 | Cosan | 67% | 67% | — | 16% |
| 13 | BRF | 64% | 67% | +3 | 31% |
| 14 | Raízen | 80% | 66% | -14 | 17% |
| 15 | Neoenergia | New | 66% | — | 31% |
| 16 | Arezzo | 64% | 66% | +2 | 49% |
| 17 | Natura | 74% | 65% | -9 | 90% |
| 18 | Itaú | 67% | 64% | -3 | 80% |
| 19 | Magalu | 58% | 63% | +5 | 84% |
| 20 | COPASA | 64% | 63% | -1 | 24% |
| 21 | AZUL Airlines | 65% | 61% | -4 | 63% |
| 22 | CPFL Energia | 69% | 61% | -8 | 27% |
| 23 | C&A | 57% | 60% | +3 | 75% |
| 24 | BTG Pactual | 72% | 60% | -12 | 41% |
| 25 | RENNER | 56% | 59% | +3 | 78% |
| 26 | Assaí Atacadista | New | 59% | — | 71% |
| 27 | Cemig | 60% | 59% | -1 | 86% |
| 28 | Santander | 59% | 59% | — | 75% |
| 29 | Equatorial | 62% | 58% | -4 | 26% |
| 30 | Ecorodovias | 70% | 58% | -12 | 24% |
| 31 | Vivo | 57% | 57% | — | 86% |
| 32 | Bradesco | 59% | 57% | -2 | 81% |
| 33 | Banco PAN | 60% | 55% | -5 | 50% |
| 34 | TIM | 50% | 47% | -3 | 79% |
These companies are known to fewer than 15% of the public. With so few people familiar with them, their scores come from a small and unusually informed group rather than the general public, so they are not directly comparable to the main ranking and are listed separately here.
| Nr.↕ | Company↕ | 2025↕ | 2026↕ | Change↕ | Familiarity↕ |
|---|---|---|---|---|---|
| 1 | Axia Energia (former Eletrobras) | 64% | 72% | +8 | 13% |
| 2 | Motiva (former CCR) | 54% | 72% | +18 | 14% |
| 3 | Via | 66% | 67% | +1 | 8% |
| 4 | Vibra | 73% | 66% | -7 | 11% |
| 5 | ENGIE | 74% | 63% | -11 | 14% |
| 6 | AES Brasil / Auren | 69% | 63% | -6 | 11% |
METHODOLOGY
Employer Attractiveness is the percentage of the informed public, who say they would consider that company as a place to work.
Respondents rate the statement “If I were looking for a job, I would consider [company] as a place to work” on a 7-point scale from strongly disagree to strongly agree.The score is the share who answer 6 or 7, the two highest levels of agreement.
The 2026 results are based on 10,799 responses representative of the Brazilian population, collected daily between January and July 2026 through Caliber’s real-time tracking study. Results can be broken down by age, sex, geography, and occupation.
Familiarity shapes how an Employer Attractiveness score should be read, because the score only counts people who already know the company.
Companies that serve niche audiences, operate in less visible industries, or provide B2B services tend to be less widely known. The people who do know them are more likely to be potential employees, which can lift Employer Attractiveness under this methodology.
Highly familiar companies reach a much broader audience through marketing, media presence, and consumer appeal. A smaller share of that audience are potential employees, which can pull scores in the other direction.
Explore your Employer Attractiveness score by segment and geography, and take a closer look at your overall reputation across the dozens of attributes Caliber’s Stakeholder Intelligence Platform tracks every day.
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