- Caliber’s platform offers an innovative solution that gives reputation-measurement clients access to real-time insights, so they can move from data to strategy faster.
- The agreement makes Mapscom Caliber’s partner for Spain and selected markets in Latin America, complementing its value proposition and expanding its current reach.
Madrid, October 26, 2026. Caliber, the world’s leading stakeholder intelligence company, and communications consultancy Mapscom have signed a partnership agreement to bring Caliber’s reputation-measurement platform to companies and institutions in Spain and in markets across Latin America. Under the agreement, Mapscom becomes a Caliber partner and will offer its clients access to the measurement tool on Caliber’s platform, together with strategic analysis of the results.
The alliance brings together two pieces that until now reached leadership teams separately. Caliber provides the measurement: continuous data that is comparable across companies and markets. Mapscom provides the interpretation and the action: turning that data into decisions on communications, positioning and risk management.
Caliber + Mapscom: a partnership that adds value
Founded in 2016 and headquartered in Copenhagen, Caliber operates globally — conducting thousands of stakeholder interviews every day across 50+ countries, and translating data into business action through AI-enabled multi-source analysis and expert interpretation. Its clients include Airbus, ASML, AstraZeneca, BASF, Okta, ABB, and Novo Nordisk.
Caliber’s platform brings together the views of customers, employees, investors, talent and opinion leaders in a single dashboard and updates them continuously, rather than relying on monthly reports that usually arrive once the month is over. It measures both the emotional and the rational dimensions of how different stakeholder groups perceive an organization, and turns trust into a measurable asset through validated indicators such as integrity, leadership and inspiration. All of this is powered by artificial intelligence, which cross-references survey results with share price, media coverage and market insights, and enables benchmarking against competitors and sectors.
Its scope also covers areas that complement this information, such as employer brand, crisis-impact measurement and ESG perception.
According to Michele Tesoro-Tess, Caliber’s Chief Strategy & Customer Officer, “Spain is a strategic market for Caliber because it is a country with a deep-rooted culture of reputation management. Our partnership with Mapscom allows us to bring local knowledge and communications expertise to a real-time measurement platform, increasing the value of our solutions for clients.”
Why moving from data to strategic actions matters
Reputation data only creates actionable insights if someone knows what to do with it. That is the role of Mapscom’s Intangibles Management practice. The local team supports each client throughout the entire process.
The work starts with design: defining which stakeholders, markets and competitors to measure based on business objectives. The team then translates the results delivered by the Caliber platform into clear conclusions for senior management and turns them into concrete plans for corporate communications, public affairs or crisis management. Finally, it measures the impact of each action and fine-tunes the strategy based on data.
The result for the client: a single point of entry to measure, understand and improve its intangible assets.
According to Yeray Carretero, partner at Mapscom, “reputation is one of any company’s most important assets, yet it is still often managed blindly for lack of access to data. This agreement with Caliber gives us access to a platform that can provide reputational insight in real time, so our clients know at any given moment what the people who shape their future think of them, and we can move from data to strategy in record time.”
About Caliber
Caliber is the world’s leading stakeholder intelligence company. Founded in 2016 and headquartered in Copenhagen, it operates globally — conducting thousands of stakeholder interviews every day across 50+ countries, and translating data into business action through AI-enabled multi-source analysis and expert interpretation. Its clients include Airbus, ASML, AstraZeneca, BASF, Okta, ABB, and Novo Nordisk. Learn more at groupcaliber.com.
About Mapscom
Founded by Antonio Hernández-Rodicio and Yeray Carretero, Mapscom is a strategic communications consultancy specializing in corporate and financial communications, regulatory intelligence, political strategy and intangibles management. It is headquartered in Madrid. www.mapscom.com
