Trust Tested: How Europeans See Their Banks Today
European Banking: A Reputational Snapshot, July 2025
European banks are under pressure — from rising expectations, shifting loyalty, and a growing trust gap.
Europe’s once-stable banking reputation is now facing growing scrutiny and shifting public sentiment.
People demand more: transparency, ethical behavior, data protection, and better service. Some banks are stepping up to meet rising expectations and reputational challenges. Others risk falling behind.
Download the report for insights into how Europeans really feel about their banks — and what it takes to earn trust in 2025.
