Unlocking the Power of Stakeholder Segmentation: A Gateway to Success
Discover what is stakeholder segmentation and why it should appeal to any forward-thinking company.
Scrambled X
Twelve months after Elon Musk’s takeover of Twitter – the microblogging social platform he later renamed X – we assess what US stakeholders make of its reputation.
Taking the Mickey
The Walt Disney Company is a century old – but are perceptions of its reputation also worth celebrating?
Risky Business – nine of the biggest reputational risks and how to mitigate them
Nine common reputational risks and strategies that companies can use to mitigate them effectively.
On track for successful change management
To amplify or mitigate the reputational impact of a leadership change, companies should track what their stakeholders think and feel – in real time. Here’s why.
Why Taylor Swift may be the key to improving banking’s reputation
The sector may be as trusted and liked as it was in 2021, but it’s not business as usual. What’s changed?
How corporate reputation impacts employer attractiveness
Why tracking stakeholder perceptions can help companies win the war for talent.
Setting and applying KPIs for managing stakeholder perceptions
Why rethinking your approach to stakeholder perceptions can be a game-changer for corporate communications.
ESG strategy: drive positive change with perception tracking
As ESG takes center stage in corporate decision-making, measuring how it’s perceived becomes crucial.
The ultimate guide to stakeholders
Everything you need to know about who matters to your company – and why.