JUST OUT: Global Pharma Report 2023 I Download now

Setting and applying KPIs for managing stakeholder perceptions

In the realm of corporate affairs and communication, building trust with stakeholders is of paramount importance. To achieve this, it is crucial to set Key Performance Indicators (KPIs) that effectively manage stakeholder perceptions.  KPIs provide tangible measurements and actionable insights, enabling corporate affairs and communication departments to strategically address stakeholder concerns and improve relationships.  In […]

Stakeholders – the ultimate guide to defining who matters to you and why

Defining your stakeholders At the broadest definition of the term, stakeholders are those individuals or groups that have a vested interest in a company’s business performance, and without whose support the company would cease to exist. In the past decades, the delimitation of what constitutes a stakeholder has been erased. Any company operating in today’s […]