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2022 Results: Germany DAX40 ranking

The overall reputation for the index improves, but almost half of the DAX40 companies see their scores decline in 2022. Adidas has remained in the NR1 position throughout the year, which proves that the brand took the right decisions when dealing with crises, such as pulling out of Russia early in March and quitting the long-term Yeezy partnership, […]

DAX 40 – looking back at 2022

2022 was a difficult year for companies in the DAX 40 Index. The Russia-Ukraine war, inflation, and individual brand struggles have had an effect on nearly every industry and company.  Find out if stakeholders are on the same page with brands in regard to how they’ve handled crises by reading the perception brief. Fill out the […]

2021 results: Germany DAX 40 index

Germany DAX40

The DAX 40 index underwent a major change in 2021, as it expanded from DAX 30 to DAX 40, adding 11 new companies to the index. The expansion means that 94 percent of the value of listed companies in Germany are represented in the DAX 40 index, and as a result, the index can now be considered […]