The SAS campaign caused a storm – but did it hurt the airline’s reputation?
![](https://www.groupcaliber.com/wp-content/uploads/2020/02/The-SAS-campaign-caused-a-storm-–-but-did-it-hurt-the-airlines-reputation-1024x597.png)
A closer look at whether the release of a controversial video about Scandinavian traditions damaged SAS’s standing in the region.
A closer look at whether the release of a controversial video about Scandinavian traditions damaged SAS’s standing in the region.