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Listen to Stakeholders. Build Trust.​

Discover the power of Caliber, the world’s leading real-time, customizable platform for tracking stakeholder perceptions and driving strategic communications.

 

Empower your communications strategy with actionable intelligence on brand and reputation

Assess Marketing & Branding Effectiveness

Assess the effectiveness of marketing, reporting and communication activities to inform planning and prioritization of future activities.

Mitigate Crises and Risks Swiftly

See how the market reacts to news and events impacting your organization and industry – and mitigate any negative impact in a timely manner.

Refine Comms & Marketing Strategy

 Inform content of marketing, communication and brand-building activities by qualifying impact on perceptions across topics, and identifying priorities.

Measure Different Stakeholder Groups Across Markets

Compare results across stakeholders and markets using common metrics and customizable dashboard.

Integrate Seamlessly

Integrate stakeholder perception data with other continuous metrics and tools you already use. 

Ensure Data Integrity

Ensure accuracy of data by avoiding biased “point-in-time” studies.

Become the go-to source for stakeholder intelligence.

Caliber’s Real-Time Tracker delivers continuous, actionable insights into stakeholder perceptions and likely behaviors. With the latest data at your fingertips, you can confidently refine your communication strategies for maximum impact and precision.

 

The power of Real-Time Stakeholder Tracking

React to changing stakeholder sentiments in real-time

Measure dozens of brand and reputation health metrics in real-time to understand how stakeholders feel about your brand and how they’re likely to behave

Spot changes as they unfold and shape the narrative to win stakeholder trust and stay ahead of the competition. 

Prove ROI on communications activities

Demonstrate the tangible value of your initiatives. Measure the real-time impact of campaigns and announcements, providing concrete evidence of how communications drive business outcomes.

Align communication KPIs with corporate strategy, address stakeholder concerns and quantify activity impact.

Tailor brand messaging for maximum impact

Gain deep insights into distinct stakeholder groups to craft nuanced, targeted messages that drive engagement and build trust.

Discover sentiments of a multi-stakeholder universe – investors, employees, policy-makers, media etc., and see how their perceptions of your brand develop over time, anywhere in the world. 

Anticipate and avert reputational risks

Safeguard your brand’s reputation with proactive intelligence. Our platform detects early warning signs across diverse stakeholder groups globally, allowing you to address potential issues before they escalate into crises. 

Here's what some of our global clients say about Caliber

“The Caliber Real-Time Tracker is a necessary tool for any company with the ambition of using comms strategically and proactively. In an ever-changing world, the comms function needs broad, ongoing perception data to be able to seize opportunities and handle crises –and basically to understand the impact and value of what we do.”

Holger Schubert
Holger Schubert

Head of Brand and Corporate Image

“Caliber’s real-time tracker is very easy to use, and the transparent pricing model makes budget-planning easy. Moreover, the team’s reputation expertise – and their flexibility in customizing the set-up, reacting to feedback and addressing any questions that come up – have proven invaluable in achieving an actionable, agile and effective reputation monitoring set-up for Siemens Healthineers.”

10
Sandra Kanzler

Brand research and monitoring

“The Caliber Real-Time Tracker is a necessary tool for any company with the ambition of using comms strategically and proactively. In an ever-changing world, the comms function needs broad, ongoing perception data to be able to seize opportunities and handle crises –and basically to understand the impact and value of what we do.”

Chad Holmes
Chad Holmes

Director of Marketing & Branding

Interviews conducted so far, with thousands more added every day​.
0 M+
Companies monitored worldwide, including the largest players across all sectors.
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Countries in which we track perceptions of different companies and industries​.
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Ready to find out what stakeholders think about your brand?

Book Free In-Depth Consultation on Your Brand or Sector

In just 30 minutes you will find out:​

Stakeholder Tracking Software for Enterprises

Stop guessing what people think of your brand. 

Track your brand and reputation, respond to risks and opportunities, and optimize your company’s marketing and communications efforts with real-time Reputation Monitoring Software.

Get a complete picture of how your brand is perceived by stakeholders around the globe —        in real-time.

Find out what stakeholders think about your brand

Track your stakeholder perceptions in real-time

Caliber delivers real-time insights globally on vital brand and reputation metrics, surpassing the limitations of slow and costly traditional market research or limited online media monitoring.

Gain unparalleled understanding of your stakeholders’ sentiments with speed and precision.

Prove ROI on brand and comms activity

Monitor numerous brand and reputation attributes to align communication KPIs with corporate strategy, effectively address stakeholder concerns, and quantify activity impact.

Our real-time stakeholder insights empower communicators to gauge ROI accurately, enabling informed decisions and maximizing communication effectiveness.

Reveal what key stakeholders think at any given time​

While many stakeholder tracking platforms only focus on customers and employees, Caliber’s Real-Time Tracker gives you access to sentiments of a multi-stakeholder universe – investors, policy-makers, media etc., and shows how their perceptions of your brand develop over time, anywhere in the world. 

Interviews conducted so far, with thousands more added every day​.
0 M+
Companies monitored worldwide, including the largest players across all sectors.
0 +
Countries in which we track perceptions of different companies and industries​.
0 +

“The Caliber Real-Time Tracker is a necessary tool for any company with the ambition of using comms strategically and proactively. In an ever-changing world, the comms function needs broad, ongoing perception data to be able to seize opportunities and handle crises –and basically to understand the impact and value of what we do.”

Holger Schubert
Holger Schubert

Head of Brand and Corporate Image

Ready to learn what stakeholder really think about your brand?

Book Free Consultation on Your Brand or Sector

In just 30 minutes you will find out:​

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