When numbers meet actions

Generating corporate reputation metrics is one thing. Translating them into relevant business insights, strategies, decisions and actions – that is another thing altogether. Our specialists work closely with our clients through strategic consulting, periodic workshop, ad-hoc advice and bespoke projects to interpret stakeholder data and insights – and help them plan resulting activities that help achieve the desired business objective: build a trusted business that secures loyalty, engagement and advocacy from relevant stakeholders.

Who are we?

Caliber was founded in 2016 by former directors from Reputation Institute who share a strong belief:

In today’s world – with increasing stakeholder expectations and diminishing differentiation and trust – a new, more integrated approach is required to help companies stand out and secure legitimacy and success.

As experts in technology, corporate branding, reputation management and stakeholder insights – we integrate strategic consulting with digital tools to build better businesses: ones that enjoy the preference and advocacy of people around them.

Given the importance of the quality and speed of information in today’s dynamic business environment, our online solutions provide real-time data that supports quick decision-making in a user-friendly and affordable way.

Go ahead – pick our brains


It may sound counter-intuitive, but we like to make our clients less dependent on us. So we train them: on using our platform, interpreting results and converting metrics and insights into actions and decisions.


When metrics need to be shared and explained internally – help is at hand. We create easy-to-read summaries for internal distribution and presentation to support decision-making and activation.


We trust our clients to know what’s best for their business, but we know they appreciate a little help along the way. In our workshops we discuss insight interpretation and activation to maximize the value they get.


Having the ultimate responsibility for your company’s reputation can feel lonely! We’re always a phone call or meeting away, ready to lend our expertise and render advice on strategic and tactical matters.

The Caliber Leadership Team

Shahar Silbershatz


Shahar has spent the last 20 years working in New York, London and Copenhagen to help companies discover their true character, tell their unique story and engage the people that matter most to them. As CEO of Caliber, he works with clients to strengthen their brand & reputation through a mix of strategic consulting, digital solutions and stakeholder insight.

Shahar has worked with
Reuters, Tetra Pak, Airbus Group, MAN, Lego, Barilla, Czech Airlines, Arla Foods, Anglo Irish Bank, Sanofi, UBS, UniCredit, Norsk Hydro, SABIC, Roche, Amadeus, Danfoss, TDC, American Express, LyondellBasell and others

Vladimir Verchinine


Vladimir has more than 10 years of experience working with business intelligence and market research, holding strategic positions both at consultancies and corporations. Throughout his career his focus has been on linking intelligence to strategic decision-making. As Insight Director at Caliber he is helping organizations discover the true value that originates from their Corporate Brand and Reputation.

Vladimir has worked with
LEGO, Airbus Group, A.P. Moller-Maersk, Roche, Danone, Merck, UniCredit, Metro AG, Novo Nordisk, Pirelli, Renault, Samsung, Tetra Pak, Danske Bank and others

Henrik Stavnsgaard


Henrik has spent the last 10 years working with strategy, commercial development and insights. Henrik is a growth-focused and entrepreneurial sales leader with 10+ years’ experience overseeing daily sales activity and managing dialogues with C-level stakeholders across global companies.

His experience includes working for companies like YouGov and Reputation Institute, where he has successfully created client solutions that are moving the boundaries of the traditional market standards within corporate branding and reputation management.

Dario Menezes

Associate Director, Brazil

Dario has worked for 14 years as Marketing Director for large Brazilian companies like Vale do Rio Doce (mining) and VARIG (airline). Later on he joined Reputation Institute to help companies understand their stakeholders’ expectations and translate them into communication strategies. As Associate Director of Caliber, he is managing our operations in Brazil.

Dario has worked with
Eletrobras, Tetra Pak, Roche, MSD, ETCO, Samsung and others

Olivier Forlini

Representative, France

Olivier has more than 20 years of experience in the research and consulting fields. He has dedicated the last 5 years to corporate reputation, purpose and Corporate Social Responsibility (CSR). Olivier is a strong believer in the alignment between leadership, strategy and competency as a key to building strong reputations.

Olivier has worked with
Air Liquide, BNP Paribas, L’Oréal, Groupe Renault, Sanofi, Sodexo, Total, Barilla, Bel, Bic, Bonduelle, Coca Cola, Ferrero, Natixis, Sonepar, Thales and others

Enrique Johnson

Representative, Spain and Latin America

More than 25 years of experience in managing and advising clients in areas of reputation, branding, communication and advertising through the study and analysis of data. Focused on business growth through the conception and development of innovative strategies that provide solutions to complex business challenges. Expert on intangibles management – corporate reputation and brands – and a firm believer in the use of data to establish the right strategies.

Enrique has worked with
BMW, Coca Cola, Telefonica, Santander, BBVA, Iberdrola, Sanofi, Heineken, Bancolombia, Postobon, Walmart, Kelloggs, Leroy Merlin, Carrefour, Mercadona, Repsol, BP, Shell, Aena and others

We will get you started

Managing your corporate reputation in real time is easier than you think!

Book a free demo today and join hundreds of companies across the globe

+45 88 96 87 26