Global Financial Industry – the “bad boy" of the reputational class continues its rehabilitation

It has been almost two years since we last published an extensive report on the reputation of the global financial sector. Many things have happened since then: wars started and ended, political leaderships changed in some of the world’s biggest economies, and, last but not least, a pandemic took the world by storm.

This report is not another attempt to analyze the impact of Covid on the reputation of financial institutions, though we could not avoid mentioning the topic. Instead, this publication attempts to take stock of how banks and insurance companies have evolved throughout 2021, and whether there are lessons for the industry to learn that can help its players become more trusted and liked.

We hope you enjoy the read!

Download the 2021 Financial Industry report