If you’re comparing reputation and market insight platforms, here’s a closer look at Caliber vs Ipsos.
While Ipsos provides large-scale, complex research programs, Caliber delivers faster, simpler, and continuous insights on how your brand is perceived by key stakeholders.
Explore how Caliber transforms complex research into actionable real-time intelligence.
Both Caliber and Ipsos generate insight into how people perceive organizations — yet they differ in scale and delivery. Ipsos runs large, complex research programs across markets, while Caliber offers faster, always-on reputation tracking and stakeholder intelligence linked directly to business impact.
See the table below to understand how they differ in approach, scope and outcomes.
Features | Ipsos | Caliber Advantage |
|---|---|---|
Primary Use Case | Broad research and consultancy covering market, social, and corporate-reputation inquiries globally. | Always-on reputation and stakeholder intelligence for corporate, brand, and communications teams. |
Data Collection & Frequency | Uses multiple survey modes — online, phone, face-to-face, and mixed-method depending on the project. Studies typically run in waves across markets. | Real time data collection from verified stakeholder panels for continuous intelligence (weekly or more) tailored to each company’s audiences. |
Stakeholder Coverage | Strong heritage in consumer, citizen, and public-policy research, with corporate-reputation programs spanning broad stakeholder cohorts. | Covers the general public and 20+ stakeholder segments ranging from consumers, financial community, business decision makers, talent, commercial audiences, opinion leaders, influencers, giving you a 360° reputation and brand view. |
Geographic & Audience Granularity | Global reach in 140+ markets and capability to manage complex, multi-market studies. | Active in 40+ markets with deeper company-level granularity across regions. |
Real-Time Access | Research is typically delivered in waves or tailored projects; dashboards update after each field phase. | Real time dashboards show updated perceptions as new data comes in, no waiting for reports. |
Real-time updates | Strong methodological rigor and advanced sampling design, but segmentation and visualization depend on study design and delivery format. | Live dashboards refreshed continuously (weekly/daily) to act as issues evolve. |
Segmentation & Filtering | Allows filtering by country, industry, and stakeholder type within dashboards. | Offers advanced segmentation across demographics, stakeholder groups, regions, and custom attributes defined by each client. |
Customization & KPIs | Tailored research programs designed by Ipsos experts; focus on survey design and methodological excellence. | Fully customizable KPIs, drivers and attributes aligned directly to each company’s strategic priorities — for actionable stakeholder intelligence. |
Benchmarking | Provides normative benchmarks built from historic and aggregated data sets; includes qualitative insights from the Ipsos Reputation Council. Benchmarks refreshed periodically, not continuously. | Provides instant competitor, sector, macro-economic environment situation and geographic benchmarks in-platform. |
Integration & Intelligence | Uses the Ipsos Facto generative-AI platform and Ipsos RISE for AI-powered risk and reputation tracking, integrating social, news, and regulatory data. | Combines AI-driven insights with integration options for media, ESG, and other BI tools — creating a connected intelligence ecosystem. |
Business Impact Linkage | Emphasises a trust → advocacy → support framework in its reputation model. | Connects reputation and brand directly to real behaviors like purchase, advocacy, and employment. Is currently investigating relationships with hard business KPIs such as share price. |
Caliber replaces slow, expensive reputation studies with a continuous flow of insights from your key stakeholders. Monitor shifts in trust and support as they happen — and use data that’s always current when making business and communications decisions.
When comparing Caliber and Ipsos, think about your research cadence and complexity needs. Ipsos is built for large, custom research programs with broad scope and higher cost; Caliber delivers continuous, subscription-based stakeholder tracking designed for faster, real-time reputation management.
Caliber helps companies understand, track, and strengthen their reputation in real time. The platform connects perception data to behavior, showing whether people are likely to buy, invest, recommend, or work for your company.
Caliber offers a subscription-based model with transparent, modular pricing. Clients typically pay less than they would for periodic studies or ad-hoc brand research, while gaining continuous access to live data. There are no costly “per wave” research fees — updates are included as part of the always-on tracking.
CCOs, CMOs, CHROs, ESG and IR leaders who need a live read of stakeholder trust and business impact and tracking tailored to their business KPIs.
Ipsos is a global market-research and consulting company operating in more than 140 countries. It offers expertise across market, social, and corporate-reputation domains and is known for methodological rigor and data depth.
Ipsos works primarily on a project- or program-basis, with pricing varying by scope, markets and data collection method. Large, multi-market studies are custom-quoted.
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Insights, Marketing, and Research teams seeking large, customized studies with advanced methodology and statistical depth rather than continuous tracking.
Ipsos represents the gold standard in traditional research — robust, respected, but inherently slow. In an environment defined by instant information and constant scrutiny, speed and flexibility are no longer optional. Caliber transforms stakeholder intelligence into a real-time engine for decision-making. The world has evolved — and it’s time to embrace a smarter, continuous way to understand reputation.
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