Trending now
There’s ample proof that stakeholder behavior is linked to the degree to which people trust and like a company. The Trust & Like Score is, therefore, the chief element we use to measure the strength of a company’s brand and reputation.
The rankings presented here are derived from Caliber’s real-time tracking study, which assesses the public perceptions of the **30 biggest and most visible companies listed on the UK FTSE 100 Index daily.
The study incorporates 12,297 responses, representing a diverse sample of the British population.
Submit the form below to download the ranking:
| Rank ⇅ | Company ⇅ | TLS 2023 ⇅ | TLS 2024 ⇅ | +/- ⇅ |
|---|---|---|---|---|
| 1 | TESCO | 74 | 72 | ▼ -2 |
| 2 | Associated British Foods | 69 | 70 | ▲ +1 |
| 3 | Standard Chartered | 67 | 70 | ▲ +3 |
| 4 | InterContinental Hotels Group | 69 | 70 | ▲ +1 |
| 5 | Next | 71 | 70 | ▼ -1 |
| 6 | Sage Group | 66 | 69 | ▲ +3 |
| 7 | Rolls-Royce Holdings | 69 | 67 | ▼ -2 |
| 8 | Admiral Group | n/a | 66 | n/a |
| 9 | Experian | 67 | 66 | ▼ -1 |
| 10 | Unilever | 64 | 66 | ▲ +2 |
| 11 | Aviva | 65 | 66 | ▲ +1 |
| 12 | Lloyds Banking Group | 62 | 66 | ▲ +4 |
| 13 | Diageo | 62 | 65 | ▲ +3 |
| 14 | National Grid | 64 | 65 | ▲ +1 |
| 15 | Coca-Cola HBC | 70 | 65 | ▼ -5 |
| 16 | Vodafone | 62 | 65 | ▲ +3 |
| 17 | Prudential plc | 62 | 63 | ▲ +1 |
| 18 | Legal & General | 64 | 63 | ▼ -1 |
| 19 | BAE Systems | 61 | 62 | ▲ +1 |
| 20 | Rentokil Initial | 60 | 61 | ▲ +1 |
| 21 | NatWest Group | 61 | 61 | — 0 |
| 22 | HSBC | 62 | 61 | ▼ -1 |
| 23 | GS | 62 | 61 | ▼ -1 |
| 24 | GlaxoSmithKline (GSK) | 64 | 60 | ▼ -4 |
| 25 | BT Group | 60 | 59 | ▼ -1 |
| 26 | Shell | 52 | 56 | ▲ +4 |
| 27 | SSE | 53 | 55 | ▲ +2 |
| 28 | AstraZeneca | 60 | 55 | ▼ -5 |
| 29 | Centrica | 48 | 51 | ▲ +3 |
| 30 | BP | 50 | 51 | ▲ +1 |
Trusted by leading global brands across 30+ markets
The Trust & Like Score (TLS) is Caliber’s core measure of stakeholder confidence. It combines two questions:
Trust: “Is this a company I trust?”
Likeability: “Is this a company I like?”
Together, these measures indicate which companies stakeholders are most likely to support and recommend—and which are better positioned to withstand scrutiny.
The TLS ranking is updated annually and is based on continuous measurement throughout the year, making it a stable benchmark rather than a one-off survey snapshot.
Caliber experts can help you go beyond the ranking to understand the “why”—by breaking results down by stakeholder groups, tracking changes over time, and identifying which reputation drivers are strengthening or weakening perceptions in your market.
Book a demo to see how we can help you:
Understand what drives shifts in trust and likeability
Benchmark against peers and track momentum over time
Analyse perceptions across stakeholder segments
Fill out the form below to talk to our stakeholder intelligence experts
