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The Most Trusted & Liked Companies in the United Kingdom — 2026

Name: Trust & Like Score (TLS) Ranking 2026 — United Kingdom — FTSE 30
Creator: Group Caliber
Published: 2026

Caliber's annual FTSE 30 reputation ranking

Trust is one of the strongest predictors of stakeholder behavior. It drives support in good times and protects reputation when companies come under pressure.

This ranking shows which of the largest listed companies in the United Kingdom lead on trust and likability in 2026. But this year, it goes further.

This year’s ranking covers:

Most Trusted & Liked — Overall scores across all stakeholder groups, not just consumers
Most Volatile — Companies with the widest perception swings in 2025, signaling reputational instability
Most Stable — Companies with the most consistent scores, indicating durable stakeholder confidence
Biggest Turnarounds — Companies that recovered most from their lowest score in 2025 to Q4
And for the first time: trust, media, and markets — together

Download the full 2026 benchmark See the rankings, the volatility data, and what the relationship between trust, media, and share price reveals about reputation in 2026.

Most Trusted & Liked Companies in The United Kingdom — FTSE 30 Ranking, 2026

Caliber’s stakeholder intelligence platform tracks, in real time, public perceptions of the 30 largest and most visible companies in the FTSE 100 Index. This year’s draw on over 14,000 evaluations representative of the British population, and can be broken down by age, gender, geography, and occupation.

Rank ⇅	Company ⇅	Familiarity ⇅	TLS 2024 ⇅	TLS 2025 ⇅	+/- ⇅
1	Assoc. British Foods	16%	70	74	▲ +4
2	Rolls-Royce Holdings	38%	67	71	▲ +4
3	Standard Chartered	26%	70	71	▲ +1
4	Next	75%	70	71	▲ +1
5	InterContinental Hotel Group	28%	70	70	— 0
6	TESCO	91%	72	69	▼ -3
7	Aviva	61%	66	68	▲ +2
8	Admiral Group	53%	66	68	▲ +2
9	Sage Group	26%	69	67	▼ -2
10	Experian	47%	66	67	▲ +1
11	Legal & General	57%	63	66	▲ +3
12	Lloyds Banking Gr.	72%	66	66	— 0
13	Unilever	51%	66	65	▼ -1
14	Diageo	15%	65	65	— 0
15	Coca-Cola HBC	51%	65	65	— 0
16	BAE Systems	24%	62	65	▲ +3
17	Rentokil Initial	30%	61	64	▲ +3
18	NatWest Group	65%	61	64	▲ +3
19	Prudential plc	43%	63	64	▲ +1
20	National Grid	49%	65	63	▼ -2
21	GlaxoSmithKline	35%	60	63	▲ +3
22	Barclays	75%	61	62	▲ +1
23	HSBC	71%	61	62	▲ +1
24	Vodafone	76%	65	60	▼ -5
25	BT Group	77%	59	59	— 0
26	Centrica	21%	51	58	▲ +7
27	AstraZeneca	48%	55	58	▲ +3
28	Shell	72%	56	56	— 0
29	SSE	33%	55	55	— 0
30	BP	67%	51	54	▲ +3

How to Read the Trust & Like Score

80–100 Very high 70–79 High 60–69 Average 40–59 Low 0–39 Very low

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What is the Trust & Like Score (TLS)?

The Trust & Like Score (TLS) is Caliber’s core measure of stakeholder confidence. It combines two questions:

Trust: “Is this a company I trust?”
Likeability: “Is this a company I like?”

Together, these measures indicate which companies stakeholders are most likely to support and recommend—and which are better positioned to withstand scrutiny.

The TLS ranking is updated annually and is based on continuous measurement throughout the year, making it a stable benchmark rather than a one-off survey snapshot.

How trust and likeability moved across the UK FTSE 30 this year

This chart shows the monthly average Trust & Like Score for the UK FTSE Top 30 from Jan–Dec 2025. Use it as a benchmark to see when the overall stakeholder confidence strengthened or weakened and which companies outperformed the index over time.