2024 Employer Attractiveness Rankings

Developed by Caliber, the Employer Attractiveness Rankings reveal a core aspect of corporate reputation — a company’s appeal to potential employees.

The rankings are derived from Caliber’s real-time tracking study, which assesses the public perceptions of thousands of companies on a daily basis.

The rankings are grounded in Employer Attractiveness — a reputational metric determined by observing the percentage of the informed public that says they’re very likely to consider a particular company a possible place to work.

Employer Attractiveness is a direct measure of stakeholder behavior, making the rankings an essential barometer for companies aiming to understand and improve their communications and stakeholder relations.