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Trust is one of the strongest predictors of stakeholder behavior. It drives support in good times and protects reputation when companies come under pressure.
This ranking shows which of the largest listed companies in the United States lead on trust and likability in 2026. But this year, it goes further.
Download the full 2026 benchmark See the rankings, the volatility data, and what the relationship between trust, media, and share price reveals about reputation in 2026.
| Rank ⇅ | Company ⇅ | Familiarity ⇅ | TLS 2024 ⇅ | TLS 2025 ⇅ | +/- ⇅ |
|---|---|---|---|---|---|
| 1 | Costco | 72% | 78 | 79 | ▲ +1 |
| 2 | The Home Depot | 81% | 76 | 77 | ▲ +1 |
| 3 | UPS | 83% | 78 | 77 | ▼ -1 |
| 4 | Amazon | 86% | 78 | 76 | ▼ -2 |
| 5 | Lowe's | 82% | 76 | 76 | — 0 |
| 6 | Kroger | 63% | 74 | 75 | ▲ +1 |
| 7 | FedEx | 84% | 77 | 74 | ▼ -3 |
| 8 | Dell Technologies | 65% | 70 | 73 | ▲ +3 |
| 9 | Walmart | 90% | 72 | 72 | — 0 |
| 10 | Microsoft | 79% | 70 | 72 | ▲ +2 |
| 11 | P&G | 61% | 71 | 72 | ▲ +1 |
| 12 | Apple | 76% | 70 | 71 | ▲ +1 |
| 13 | CVS Health | 72% | 73 | 71 | ▼ -2 |
| 14 | J&J | 72% | 68 | 69 | ▲ +1 |
| 15 | Target | 81% | 72 | 69 | ▼ -3 |
| 16 | General Motors | 62% | 69 | 68 | ▼ -1 |
| 17 | JPMorgan Chase | 51% | 66 | 68 | ▲ +2 |
| 18 | State Farm | 71% | 69 | 68 | ▼ -1 |
| 19 | Ford | 81% | 68 | 67 | ▼ -1 |
| 20 | Verizon | 78% | 64 | 67 | ▲ +3 |
| 21 | Citigroup | 55% | 64 | 66 | ▲ +2 |
| 22 | The Walt Disney Company | 72% | 67 | 65 | ▼ -2 |
| 23 | Chevron | 57% | 65 | 64 | ▼ -1 |
| 24 | AT&T | 79% | 63 | 63 | — 0 |
| 25 | Bank of America | 67% | 59 | 62 | ▲ +3 |
| 26 | Wells Fargo | 65% | 57 | 61 | ▲ +4 |
| 27 | ExxonMobil | 63% | 60 | 60 | — 0 |
| 28 | Comcast | 56% | 60 | 59 | ▼ -1 |
| 29 | Meta Platforms | 60% | 54 | 54 | — 0 |
| 30 | Tesla | 60% | 53 | 50 | ▼ -3 |
Trusted by leading global brands across 30+ markets
The Trust & Like Score (TLS) is Caliber’s core measure of stakeholder confidence. It combines two questions:
Trust: “Is this a company I trust?”
Likeability: “Is this a company I like?”
Together, these measures indicate which companies stakeholders are most likely to support and recommend—and which are better positioned to withstand scrutiny.
The TLS ranking is updated annually and is based on continuous measurement throughout the year, making it a stable benchmark rather than a one-off survey snapshot.
This chart shows the monthly average Trust & Like Score for the US Fortune Top 30 from Jan–Dec 2025. Use it as a benchmark to see when the overall stakeholder confidence strengthened or weakened and which companies outperformed the index over time.
The ranking is the starting point. With Caliber, you can pinpoint what is driving trust and sentiment by:
stakeholder segment (customers, employees, investors, public)
topic drivers (leadership, ESG, products, governance, innovation)
time period (before/after key events)
competitive benchmarking across the U.S. and other markets
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