FMCG/Retail Reputation Report 2022

Download the 2022 FMCG/Retail Reputation Report

What will you learn in the report?

Which FMCG and Retail companies are the most trusted & liked by their stakeholders on a global scale

How the macro-events of 2022 are influencing the reputation of both sectors

What the most important drivers are to secure a strong reputation with the public

What companies should do to win the trust of their stakeholders today and in the future

This report is based on the insights gathered in 2022 from interviews conducted in Brazil, China, France, Germany, Japan, UK and USA. The data is based on interviews with more than 6,800 people.

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Despite the fact that the FMCG and Retail industries have been seriously challenged by delays in the supply chain and increases in the cost of goods, both industries have maintained a high level of trust and affinity among their stakeholders in 2022.

However, this does not mean that the road forward will be easy – increasing expectations of younger generations around corporate activism, innovation, and diversity and inclusion are of strategic importance for companies when building their corporate reputation for the years to come.